Eastroc Amla Juice Fungsi Utama: Kemasan Minuman dek Guangzhou ID Advertising Co.,Ltd adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2024 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.
BasiKamasan· 2024
Eastroc Amla Juice Fungsi Utama: Kemasan Minuman
dek Guangzhou ID Advertising Co.,Ltd
Klien: Guangzhou ID Advertising Co.,Ltd
Pamenang A' Design Award Basi dalam Kategori Kamasan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #159061Desain
Tantang Eastroc Amla Juice Fungsi Utama: Kemasan Minuman
Teks Buku: Eastroc Amla Juice adolah sabuah desain kemasan untuak minuman jus buah. Kemasan iko didominasi dek warna hijau lembuik nan mancerminkan warna alami dari buah amla sarato manunjuakkan manfaat manyagakan lidah jo pancernaan dari minuman tasabuik. Tigo titiak disusun dalam pola rendo nan basambuang di lihia botol sarato di karton untuak mampaluas kehadiran visual di ateh rak. Gambar buah amla nan diparbesar disusun basalang-salang di sapanjang label untuak manariak paratian sarato manunjuakkan tingginyo kandungan jus. Jus tasabuik diisi ka dalam botol PET nan babantuak silindar jo label panuah nan dicetak jo tinta ramah lingkuangan.
Pangakuan
Tantang A' Design Award Basi
Eastroc Amla Juice Fungsi Utama: Kemasan Minuman adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Eastroc Amla Juice Fungsi Utama: Kemasan Minuman dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Eastroc Amla Juice Fungsi Utama: Kemasan Minuman dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- This project relates to the packaging design of an Amla juice. Amla is known for its benefits of cleansing palate and promoting digestion. The package is visually dominated by Morandi green. The fusion of the natural fruit green of Amla is perceived fresh and comfortable, creates a visual implication of "no burden on stomach after having a big meal". The use of three dots arranged continuously forms a super lace, which is applied on the bottleneck and carton to extend the shelf space visually. The continuous Amla image symbols are staggered to draw attention and highlight the high juice content of Amla Juice.
- Dimensi & Kemasan
- Large bottle size: L 230mm x W 70mm x H 70mm
Small bottle size: L 55mm x W 55mm x H 170mm - Tag
- Package, Drinks, Visuals, Amla Juice, Palate cleansing, Super Strong
- Teknologi Produksi
- The drink is packaged in a simple cylindrical PET bottle with a fully covered label design. The label paper is printed with eco-friendly ink to prioritize environmental protection. The use of flexographic printing ensures that the label pattern is presented clearly and vividly, creating a soft and comfortable color effect. Additionally, the package design features a large area of matte oil and partial varnish finish to enhance the overall intimacy of the product.
- Tantangan Desain
- Choosing the main color tone of the packaging is a critical and challenging task, as it directly influences the initial impression and overall ambiance conveyed by the product. The natural fruity green color of Amla perfectly exhibits the benefits of this beverage in cleansing the palate and promoting digestion. That’s why the designer had to ensure that the chosen color would not intervene or overshadow the natural green hue of Amla and took appropriate design techniques to highlight this color effectively when deciding on the color scheme.
- Penelitian
- Distinctive visual elements play a crucial role in readily identifying brand and leaving a deep impression. In this particular design, the designer used enlarged, staggered combination pictures of three Amla fruits as a visual hammer for identification purpose. This was transformed into a decorative pattern of three dots with lace extending to the bottle top area, in order to deepen the consumer's memory of the product.
- Inspirasi
- The packaging design is a crucial part of the design clearly informing consumers of the fact that the product contains real and high content of Amla Juice. The design team has proposed loading 20, 26, and 88 fruits that match different volumes in order to quantify the number of Amla fruits used. This way enhances consumers' awareness of the high content of Amla Juice and creates a strong motive for purchase.
- Durasi Proyek
- The packaging design project kicked off in Guangzhou in December 2022 and successfully wrapped up in March 2023 after three months of working on it. Subsequently, it was officially released to the public in June 2023 in Guangzhou.
- Alua Operasi
- The fresh visual effect of the packaging enhances the communication of the product benefits to the consumer, offering a full set of comprehensive visual feelings. When it comes to interactive experience, user can either unscrew the cap and consume the product directly or pour it into a glass. In order to preserve the flavor and benefits of the product for future drinking, it is essential for the user to securely screw the cap after each use.
- Anggota Tim
- Yilin Lu, Zijun Liu,Jianchao Chen
Disponsori
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