Dreavita Mental Wellness Branding dek Cansu Dagbagli Ferreira

Dreavita Mental Wellness Branding dek Cansu Dagbagli Ferreira adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2024 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

GangsaGrafik· 2024

Dreavita Mental Wellness Branding

dek Cansu Dagbagli Ferreira

Klien: Cansu Dagbagli Ferreira

Pamenang A' Design Award Gangsa dalam Kategori Grafik

20,492

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #158644

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Dreavita Mental Wellness Branding

Dreavita adolah merek kasehatan nan progresif dan inklusif. Identitas visual dibuek untuak sensitif, manghormati dan bijaksano, mancaminkan sifaik inklusif merek tu. Konsep tu laia dari ide tantang alam nan kuat dan dinamoi Kasadarhanaan nan Maninspirasi Katahanan. Saketek pola-pola alam mangisaratkan konsistensi, kakuatan dan patumbuhan, branding ko batujuan mambawo pasan-pasan iko malalui afirmasi dan pandekatan desain minimalis. Ilustrasi-ilustrasi fokus pado pola-pola alam, manunjukkan baso pangulangan dan katahanan mahasilkan kasuksesan dalam hiduik.

Pangakuan

Tantang A' Design Award Gangsa

Dreavita Mental Wellness Branding adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Dreavita Mental Wellness Branding dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Dreavita Mental Wellness Branding mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Dimensi & Kemasan: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Tag: wellness, mental, health, psychology, identity, inclusive, community, nature
Teknologi Produksi: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Tantangan Desain: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Penelitian: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Inspirasi: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Durasi Proyek: 2 months, 2023, United States and France
Alua Operasi: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery