Arts Fund Identitas Visual dek Zeyu Wu adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2024 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

PerakGrafik· 2024

Arts Fund Identitas Visual

dek Zeyu Wu

Klien: Yilin Wang

Pamenang A' Design Award Perak dalam Kategori Grafik

94,979

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #157359

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Arts Fund Identitas Visual

Arts Fund adolah sistem identitas visual nan dibuek untuak program palatiahan bakat desain karakter. Desain ko manggabuangkan huruf CUZ jo motif tradisional opera Cino. Elemen-elemen Cino dilatakkan basamo jo huruf Latin untuak manyatokan patukaran budayo antaro Timur jo Barat. Karangko kasaluruhannyo mangikuti gaya internasionalis Swiss, nan kamudian dipacah dek bantuak huruf CUZ, mambarikan bantuak nan fungsional sakaligus post-modern. Sistem ko ditarapkan ka poster, flyer, undangan, jo spanduk. Tujuannyo adolah untuak mambagikan budayo opera Cino ka panonton nan labiah mudo.

Pangakuan

Tantang A' Design Award Perak

Arts Fund Identitas Visual adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Arts Fund Identitas Visual dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Arts Fund Identitas Visual adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: This project is a visual system for the Communication University of Zhejiang for the China Arts Foundation's Character Design Talent Training Programme, combining CUZ with the traditional motifs of Chinese opera and combining Chinese elements with Latin letters to express the cultural exchange between East and West. The overall visual framework is built around a Swiss internationalist style, which is broken up by CUZ, making the design both functional and post-modern in its visual form.
Dimensi & Kemasan: The common specifications of posters are A1, A2, A3, etc. The size depends on the need, and can be made of paper, plastic, airbrush and other materials. Flyers are smaller in size, usually A4 or smaller, and are usually made of paper, which can be printed, photographed, airbrushed and other treatments. The specifications of invitations depend on the number of people to be invited and the content, such as postcard type, card type, etc. They are made of paper, plastic and other materials, and can be processed by printing, hot stamping, embossing and so on. The specification of banners depends on the length and usage, such as 1 metre, 2 metres, 3 metres, etc. They are usually made of fabric, and can be processed by printing, heat transfer and so on.
Tag: regional culture，Tangible cultural heritage，Graphic design
Teknologi Produksi: The overall visual framework is built around a Swiss internationalist style through typography that is both functional and post-modern in form. The user can clearly identify the message of the poster from the text and experience the opera from the text and the operatic images.
Tantangan Desain: The use of post-modern design forms of traditional culture in the innovation, forming a very unique visual style, so that it is clearly differentiated from other activities of the main visual, appear more unique and artistic, so as to produce a unique visual charm, but also to better promote the brand.
Penelitian: Through a strong visual impact, the innovation of cultural redesign attracts the attention of more young people to opera, thus continuously creating a kind of propaganda for traditional culture.
Inspirasi: The aim of the project is to better disseminate the traditional Chinese opera culture. We combine Chinese characters with Latin characters so that the posters can have a good communication, take Chinese opera culture out and show the world the charm of opera culture.
Durasi Proyek: The project started in Hangzhou in February 2023 and will end in October 2023.
Alua Operasi: The clear message and unique visual format of the campaign's main visual attracted a large number of customers, who were very interested in the campaign, and a series of derivative products, i.e. practical and aesthetic in one, were unanimously well received by users.
Anggota Tim: Chaonan Shen
Wen Zhang
Luyu Wang
Yihan Zhang
Ke Xu