Tang Da Li Identitas Merek dek Sxdesign adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2024 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

GangsaGrafik· 2024

Tang Da Li Identitas Merek

dek Sxdesign

Klien: Tang Da Li

Pamenang A' Design Award Gangsa dalam Kategori Grafik

18,010

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #155667

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Tang Da Li Identitas Merek

Tang Da Li adolah program identitas merek nan manggabuangkan elemen grafis klasik jo modern. Desain iko mancerminkan karagaman jo katerbukaan Dinasti Tang. Namo merek ko bamain jo bunyi nan sarupo dari kato Tang, nan marujuak baik ka dinasti maupun ka gulo, nan mambuek namo ko baraso humor. Tokoh mural Dinasti Tang jo bingkai tradisional digabuangkan jo tata letak nan kontemporer. Pancetakan dilakukan jo metode nan bakualitas tinggi di ateh bahan nan bisa didaua ulang. Identitas iko diaplikasikan ka poster sarato ka kemasan dalam ukuran ganjah jo ketek.

Pangakuan

Tantang A' Design Award Gangsa

Tang Da Li Identitas Merek adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Tang Da Li Identitas Merek dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Tang Da Li Identitas Merek mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: This design merges classical and modern, resonating with the Tang Dynasty's diversity and openness, making the brand stand out. It plays on the pun between "Tang" and "sugar", presenting a humorous brand name. Visually, it adopts modern format, incorporating Tang Dynasty murals and traditional frameworks for a vibrant brand impression. Through the synergy of brand name and visuals, this conveys the brand essence and product type, boosts brand recognition, lays a foundation for future marketing.
Dimensi & Kemasan: Large Package: 150mm X 150mm X 50mm
Small Package: 150mm X 50mm X 50mm
Others can be printed or displayed in various size.
Tag: Brand Identity, Chinese, Tradition, Tang Dynasty, Poster, Packaging
Teknologi Produksi: TangDaLi leverages advanced graphic design techniques, juxtaposing Tang Dynasty line-drawing characters with contemporary imagery. Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Tantangan Desain: The challenge lay in authentically integrating the Tang Dynasty's cultural elements with a modern brand identity without compromising on either. Striking a balance between historical significance and contemporary appeal required extensive research into traditional Chinese art forms, consumer behavior studies, and iterating designs to meet modern ecological and production standards.
Penelitian: The research combined historical analysis with modern design trends to create a bridge between past and present. Using surveys and market analysis tools, we identified a gap in brand storytelling that could be filled with rich cultural heritage. Participants included design experts and target consumers. Insights showed a preference for brand experiences that fuse tradition with innovation, significantly impacting the market positioning and societal perception of Chinese cultural brands.
Inspirasi: Inspired by the cultural richness of the Tang Dynasty, TangDaLi embodies the era’s diversity and openness. The project stemmed from the desire to marry historical resonance with modern vitality. It draws from traditional Chinese motifs, colors, and the poetic pun of “Tang”- sugar and dynasty, bridges modern design, to tell brand story and elicit brand associations, to portray the brand's culture of blending ancient with new and its energetic nature.
Durasi Proyek: The project started in April 2023 in Beijing and finished in October 2023 in Beijing.
Alua Operasi: The design employs the iconic illustrations and typical visual elements, ensuring it's easily recognizable. At the same time, the recombination of traditional and modern introduces a fresh and stimulating aspect, making it memorable. These elements also lay the groundwork for evolving brand stories in future marketing campaigns. These, combined with the brand's name and its pun, pique consumers' curiosity, leading them to experience the Brand's value bridging tradition and modernity.
Paten: Copyrights belong to sxdesign
Anggota Tim: Illustrations: Luo Ling
Design and Creative: Chen Xu
Wu Fang Bo
Huang Hao
Dr. Zhang Rong
Project: Hao Qian
Lin Hongnan
Liu Beibei
Tian Jianing
Zhou Qian
Ding Yipeng
Li Shulong
Yuan Zhihan
Zhang Mingjie
Kredit Gambar: Illustrations: Luo Ling
Photos and designs: sxdesign