Hand over Hand Identitas Merek dek Yiwen Zhang

Hand over Hand Identitas Merek dek Yiwen Zhang adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2024 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

GangsaGrafik· 2024

Hand over Hand Identitas Merek

dek Yiwen Zhang

Klien: Hand over Hand

Pamenang A' Design Award Gangsa dalam Kategori Grafik

4,584

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #154975

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Hand over Hand Identitas Merek

Hand over Hand adolah identitas merek nan dibuek untuak panyadia layanan pendidikan khusus. Identitas iko mampatahankan elemen tangan nan digambar jo tangan sarato elemen buku dari logo sabalunnyo untuak manjago kasinambuangan jo karakter. Analogue, sabuah jenis huruf modern jo lengkuang nan lambuik sarato bantuak huruf babeda kontras tinggi, mandukuang nuansa nan ramah jo mudah didakek-i. Potongan geometris bulek jo sagi ampek manciptokan komposisi nan seimbang nan mancerminkan karagaman rantau jo demografi. Sistem iko diaplikasikan pado media sosial, laman web, eBook, iklan luar ruang, majalah, kamasan, sarato kartu namo.

Pangakuan

Tantang A' Design Award Gangsa

Hand over Hand Identitas Merek adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Hand over Hand Identitas Merek dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Hand over Hand Identitas Merek mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
Dimensi & Kemasan: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
Tag: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
Teknologi Produksi: Adobe Creative Suite, Figma as the main development tool for this project.
Tantangan Desain: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
Penelitian: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
Inspirasi: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
Durasi Proyek: The project started in July 2023 and finished in Sep 2023, in New York.
Alua Operasi: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
Anggota Tim: Yiwen Zhang - Creative Director, Brand Designer, Content Creator