The Donn Single Malt Wiski Irlandia dek Tiago Russo and Katia Martins

The Donn Single Malt Wiski Irlandia dek Tiago Russo and Katia Martins adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2023 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

AmehKamasan· 2023

The Donn Single Malt Wiski Irlandia

dek Tiago Russo and Katia Martins

Klien: The Craft Irish Whiskey Co.

Pamenang A' Design Award Ameh dalam Kategori Kamasan

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #149368

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

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Tantang The Donn Single Malt Wiski Irlandia

The Donn malambangkan produk nan paling mudo dalam rangkaian The Craft Irish Whiskey Co.; sabuah pintu gerbang ka nilai-nilai utamo merek sarato pangalaman nan manyaluruah di sakitar produk ko atau produk lain nan dikambangkan dek CIWC. Indak ado aksesori nan dikurangi, indak ado detail nan terlalu kecik. Dari rancangan botol nan inovatif dan mancuruik perhatian, hinggo ka kotak transparan nan manyaluruah, pangguno dapek manamuan satiok komponen nan bantuak-bantuak dapek maadokan pangalaman wiski nan sampurna untuak sasaurang. Gelas, pipet dan batu, sadonyo terjago aman di ateh lapisan suede balakang kotak, manciptoan tampilan aksesori nan aman, dilangkapi jo sentuhan lambuik dari detail kulit.

Pangakuan

Tantang A' Design Award Ameh

The Donn Single Malt Wiski Irlandia adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. The Donn Single Malt Wiski Irlandia dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. The Donn Single Malt Wiski Irlandia malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: A mythological creation that sees its storytelling translated and reinterpreted through an impactful design, The Donn represents the first ever retail tailored product from The Craft Irish Whiskey Co., and therefore, focuses on the bottle and on how a single vessel can tell its own story whilst captivating the world around it. Subsequently, its experience box comes to elevate and highlight the vessel shaping, by adopting a see-through section with a similar angled geometry.
Dimensi & Kemasan: The vessel’s divergent shape and enlarged shoulder acts like a freestanding monument, whilst allowing a recessed gap for the user to grab the bottle with ease, in the exact balancing spot that will allow a soft and smooth pour, all designed and enclosed within the perfect combination of aesthetics, mythology, ergonomics and sensorial experience. Subsequently, the experience box comes into play to add to the full experience, in a singular moment of introspection and appreciation.
Tag: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
Teknologi Produksi: With its faceted, angular shaping, The Donn bottle was envisioned with a large, solid base, elevating the whiskey and its shades onto the narrowest part of the bottle. From there, the planar surfaces reflect the whiskey colours in every direction, in a vessel that must be visible from all angles, with one’s attention grabbed and enchanted onto it, as the glass elevates, widens and creates the inverted lip at the very top of its shoulders, creating the basis for a vertical elevated posture.
Tantangan Desain: Apart from the extensive search for disruptive, eye-catching elements that could generate the differentiating point for The Donn, the core of the development process relied on creating a product that, whilst encompassing difference and irreverence, could still stay true to the brand’s ultra-premium look and feel, that could be considered a worthy successor of previous years’ releases, elevating whiskey and brand as one. Desire, disruption, tradition, all merged together in a single design.
Penelitian: As a product that is tailored to a broader range of users and buyers than the rest of the brand’s range, the research stage was focused on the retail whiskey market, in order to understand what could be a shape and appealing design for this product to stand out from the shelves, in such a competitive market. It was a search for differentiating assets, for disruptiveness that could elevate and highlight The Donn beyond its direct competitors, through design and mythology.
Inspirasi: In Irish mythology, Donn is associated to the god of the dead. Derived from the Celtic word for Dark Lord, Donn is said to dwell under the rock tunnel at Tech Duinn, where the souls of the dead gather to be chosen by the Donn. With Tech Duinn associated with the formation of Bull Rock in Ireland, The Donn bottle is inspired by the geometric rock formations on the side of this island, where an inverted elevating geometry was adopted, as to represent the conquering of Tech Duinn and The Donn.
Durasi Proyek: Introduced by The Craft Irish Whiskey Co. early 2023, The Donn represents the youngest addition to the luxury whiskey range, with its bottle developed for almost two years, in order to achieve the ultimate vessel, with the rock-formed geometry appearing in the glass smoothly and ensuring the liquid inside stays visible and truly benefits from all the angles and reflections promoted by the extremely angular asymmetrical bottle, topped by obsidian and rose gold knurl detailing on the closure.
Alua Operasi: The Donn packaging is a sensorial experience embedded onto the dark oak, leather, rose gold details, and most importantly, a moment of tasting and celebration, alongside the intricate vessel. Concise angles are used as the main focus point, drawing the attention towards the bottle, where the faceted shaping, iconic of this vessel, has inspired a similar angular and transparent window, teasing the viewer onto the natural shades of the Whiskey whilst bursting all the light refractions through.
Anggota Tim: Tiago Russo
Katia Martins
Jose Augusto
Kredit Gambar: The Craft Irish Whiskey Co.