Waaron Kuu's Desain Branding dek Shawn Goh Chin Siang

Waaron Kuu's Desain Branding dek Shawn Goh Chin Siang adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2023 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

GangsaGrafik· 2023

Waaron Kuu's Desain Branding

dek Shawn Goh Chin Siang

Klien: Hai Soon Leong Sdn.Bhd

Pamenang A' Design Award Gangsa dalam Kategori Grafik

13,375

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #149135

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Waaron Kuu's Desain Branding

Waaron Kuu's ko rumah makan nan mawakilkan anam budaya etnik utamo Malaysia. Untuak manonjokan kacantikan kasaluruahan merek ko, tim manggunoan warna ungu tuo untuak menekankan satiok karakter budaya dan manambahan permainan tradisional jo alat musik. Mareka juo manggunoan macem-macem elemen lokal untuak mahiasi ilustrasi, nan dilatakkan di sudut-sudut nan balain-lain dalam rumah makan dan pado mangkok jo kemasan. Desain ko indak hanyo mampresentasikan anam budaya etnik utamo Malaysia, tapi juo manciptoan imej merek nan unik untuak rumah makan tu.

Pangakuan

Tantang A' Design Award Gangsa

Waaron Kuu's Desain Branding adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Waaron Kuu's Desain Branding dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Waaron Kuu's Desain Branding mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia. The overall design theme not only appeals to the customers but also creates a unique brand identity for the restaurant.
Dimensi & Kemasan: Big Can Label size are 23 x 7.5cm
Small Can Label size are 20 x 5cm
The lunch box A Packaging Box open size are 37 x 46cm
lunch box B Packaging Box open size are 52.3 x 36.8cm and Name Card size are 8.5 x 5cm
Tag: Malaysia, Malaysia Food, Branding Design
Teknologi Produksi: In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
Tantangan Desain: When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
Penelitian: A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
Inspirasi: There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
Durasi Proyek: The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
Alua Operasi: The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
Paten: waaron kuns, 2023
Kredit Gambar: All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.