Mouled Bonbon Pangamasan Musiman dek Kamal Rizk - Bold Branding adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2023 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.
BasiKamasan· 2023
Mouled Bonbon Pangamasan Musiman
dek Kamal Rizk - Bold Branding
Klien: Voila Dessert shop
Pamenang A' Design Award Basi dalam Kategori Kamasan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #147557Desain
Tantang Mouled Bonbon Pangamasan Musiman
Iko adolah rancangan pangamasan untuak pamenan kacang ukuran bonbon istimewa nan cuma dibuek untuak acara Maulid. Konsep rancangannya badasakan pado bantuak bonbon tababuang nan disesuaikan jo panjang tabung. Parancang manyadehanoan festival tradisi rakyat Maulid jadi elemen-elemen ikonik minimal jo mangunoan garih geometrik nan jaleih. Inyo manciptoan Boneka, Kesatria, Kudo, Mato Jaek, dan Merpati jo blok-blok warna nan hiduik. Mangunoan gaya geometrik nan samo, inyo manciptoan tipografi Bonbon Maulid nan taba untuak mambaok konsep kasadonyo. Bonbon Maulid iko adolah intarpretasi modren tarhadok parayoan konvensional kuno.
Pangakuan
Tantang A' Design Award Basi
Mouled Bonbon Pangamasan Musiman adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Mouled Bonbon Pangamasan Musiman dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Mouled Bonbon Pangamasan Musiman dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
- Dimensi & Kemasan
- Tube Width 100 x Diameter 100 x Height 270
- Tag
- packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
- Teknologi Produksi
- These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
- Tantangan Desain
- Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual. - Penelitian
- Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design. - Inspirasi
- Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
- Durasi Proyek
- The project started in August 2022 in Cairo and finished in October 2022 in Cairo
- Alua Operasi
- This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
- Anggota Tim
- Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby - Kredit Gambar
- Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022
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