Mission Sleep Fitness Kampanye Rangkuman dek Jisoo Sim adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2023 nan sangaik prestigius dalam Kategori Kompetisi Periklanan.
GangsaPeriklanan· 2023
Mission Sleep Fitness Kampanye Rangkuman
dek Jisoo Sim
Klien: Eight Sleep
Pamenang A' Design Award Gangsa dalam Kategori Periklanan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #146802Desain
Tantang Mission Sleep Fitness Kampanye Rangkuman
Eight Sleep maluncuakan 2022 Year in Sleep: Mission Sleep Fitness mareka. Iko adolah versi Eight Sleep dari kampanye rangkuman tahunan di mano anggota dapek mancaliak sadonyo data tidua mareka untuak taun 2022 dalam rancangan galaksi. Data anggota ditampilkan sabagai carito dalam aplikasi, jo ado pilihan untuak mambagi avatar unik nan mareka tarimo badasarkan sadonyo metrik kasihatan dan tidua mareka. Tantangan utamo nan dihadapi desainer adolah mangontekskan data tidua dan kasihatan dalam cara nan manarik dan engaging sambia tatap sasuai jo sains dan mangunoan bahasa nan cukuik sadarhano supayo dapek dipahami dek siapo sajo.
Pangakuan
Tantang A' Design Award Gangsa
Mission Sleep Fitness Kampanye Rangkuman adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Mission Sleep Fitness Kampanye Rangkuman dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Mission Sleep Fitness Kampanye Rangkuman mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- Eight Sleep, the world’s first sleep fitness company, launched their Year in Sleep 2022: Mission Sleep Fitness. This is Eight Sleep’s spin on a yearly recap campaign where members can see all their sleep data for 2022 in a galactic design.
- Tag
- Sleep, data, health, astronauts, review, recap, report, space
- Teknologi Produksi
- React, Javascript, SVG Animation for the in-app experience. And After Effects for the animation, Maya for each individual avatar design.
- Tantangan Desain
- The main challenge we faced was contextualizing sleep and health data in a fun and engaging way, while staying true to the science and being plain-language enough for any outsider to understand.
- Penelitian
- For this project, we worked with the Eight Sleep data team to pull together the most interesting facts about a person’s sleep throughout the year. We built off Eight Sleep’s 2021 Year in Review campaign and took this to the next level, by adding the functionality to review your own metrics directly through the Eight Sleep app, which required a group of engineers to coordinate.
- Inspirasi
- Mission Sleep Fitness is Eight Sleep’s spin on a yearly recap campaign. Giving users an interactive journey and a unique avatar based on their sleep metrics. We landed on a space theme to highlight the future of sleep they are currently building.
- Durasi Proyek
- This project began in October 2022 and finished in December 2022.
- Alua Operasi
- This project took place in the Eight Sleep app, and flowed similar to an Instagram story, with dynamic and custom metrics in an animated format.
- Anggota Tim
- Ryan Groffie
Sabina Blankenberg
Frances Arnautou
Benjamin Doyle
Nick Xitco
Maria Salgado
Disponsori
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