Golden Cat Bir dek Jin Zhang adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2023 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

BasiKamasan· 2023

Golden Cat Bir

dek Jin Zhang

Klien: InBev jinlongquan beer (Hubei) Co., Ltd

Pamenang A' Design Award Basi dalam Kategori Kamasan

13,680

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #146768

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Golden Cat Bir

Iko adolah bir untuak dikonsumsi di malam hari. Pangancang alah mamilieh kucing nan sangaik disukai konsumen sabagai gambar utamo dalam rancangan, supayo bir iko dapek mambangkik hubungan emosional jo konsumen sambari maningkakan karaban. Pado wakatu nan samo, kucing nan suko baragiah di malam hari sangaik sasuai jo wakatu konsumsi (konsumsi malam hari) posisi bir iko. Akhianyo, pangancang juo manggunoan pola klasik Eropa untuak dekorasi, mambuek label bir kasuluruahan penuh jo kahaluihan.

Pangakuan

Tantang A' Design Award Basi

Golden Cat Bir adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Golden Cat Bir dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Golden Cat Bir dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: This is a beer for night consumption. The designer uses the image of "cat" as the main body for packaging design, which not only conforms to the time orientation of night onsumption, but also brings a sense of intimacy to people, enabling this product to quickly establish a connection with consumers. At the same time, classical European patterns are used for decoration, making the overall design more refined.
Dimensi & Kemasan: Width 58mm x Depth 58mm x Height 188mm
Tag: Jinlongquan Beer , Golden Cat Beer, Wuhan Sanbu Brand Design, Beer Packaging Design, Zhang Jin
Teknologi Produksi: Glass bottle sticker
Tantangan Desain: The challenge of this beer packaging design is to balance the size relationship between the main image of "cat" and the product name and brand name, so that people can not only look friendly at a glance, but also clearly see the brand and product name. At the same time, "cat" also needs to have a lot of details, and the entire label needs to have a sense of quality, which is presented on the label which is not too large.
Penelitian: The competition in the beer market is very fierce. Simply emphasizing the beer quality is not enough to impress consumers. At this time, designers need to think more from the emotional level. How to make consumers feel friendly and quickly establish emotional connection with consumers is the most important. Therefore, based on this product consumed at night, The designer selected the "cat" that is kind and active at night as the main image for creation.
Inspirasi: This beer is exclusively for night drinking. The most active time of "cat" is in the evening, which is very consistent with the consumption scene time of the product; At the same time, more and more people keep cats, and take "cats" as emotional sustenance partners. "cats" can make people feel cordial. Thinking from the above two aspects, the designer used the image of "cat" as the main image to design.
Durasi Proyek: The project will be started in Wuhan, China in October 2022, completed in Wuhan, China in December 2022, and sold in Hubei, China in January 2023.
Alua Operasi: Nowadays, people's living standards are increasing, but they are becoming more and more lonely. More and more people start to keep cats and take "cats" as their emotional sustenance partners. This beer uses "cats" as its main image to create, which can quickly establish emotional connection with people and make products quickly enter people's hearts.