Movie Boxed Kampanye Iklan dek Shaoyang Chen

Movie Boxed Kampanye Iklan dek Shaoyang Chen adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2023 nan sangaik prestigius dalam Kategori Kompetisi Periklanan.

GangsaPeriklanan· 2023

Movie Boxed Kampanye Iklan

dek Shaoyang Chen

Klien: AyDaDa

Pamenang A' Design Award Gangsa dalam Kategori Periklanan

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #146280

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Movie Boxed Kampanye Iklan

Movie Boxed adolah kampanye iklan nan dibuek untuak pramiere film Boxed. Kampanye ko mambawok metafora kotak dalam satiok aplikasinyo. Sekuen judul, credit panutuik, poster, tikek, kartu pers, gelang tangan, jo poster stop motion bus mangikuik satu ide nan samo. Tipografi disusun dalam bantuak kotak nan kaku, tamasuak tando baco. Huruf klasik nan padek jo taba sasuai jo warna vintage dari film tu. Gelang tangan nan mairiangkan bantuak borgol dibarikan kabake panonton di pintu masuak ruang pamutaran film.

Pangakuan

Tantang A' Design Award Gangsa

Movie Boxed Kampanye Iklan adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Movie Boxed Kampanye Iklan dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Movie Boxed Kampanye Iklan mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: In this campaign, we aim to bring an immersive experience to the audience at the premiere of the movie Boxed, written and directed by Alam Virk. As we follow the main character, Andy Whiteman, we are forced to confront the reality that we too are often fed with modern culture and trapped in a vacuum of superficial living. Through various mediums, including posters and wristbands with curated copywriting, we seek to reinforce the movie's theme and deepen the audience's understanding of the void state of being portrayed on the screen.
Dimensi & Kemasan: 27 x 40 inch Poster, 14 seconds of Title Sequence, 8 seconds of Ending Credits, 6 seconds of Bus Stop Motion Poster, 1 Wristband, 1 Ticket,
Tag: Branding, Campaign, Graphic Design
Teknologi Produksi: VFX for Title Sequence and End Credits, Poster, Ticket, Press Pass, Wristband, and Motion Graphics for the Trailer and Bus Stop Advertisement
Tantangan Desain: We are faced with the challenge of how to intrigue the audience without telling the full story of the movie.
Penelitian: For the typeface choice, since the movie color plate is quite vintage and the plot is suffocating, I chose a condensed, thick and historical typeface that fits the movie's story.

This campaign also tries to carry the box metaphor throughout. As for the ending credits, most typography layouts are rigid box shapes, including punctuation marks, to emphasize the box concept. Wristbands look similar to handcuffs. And from an architectural standpoint, the screening room is a box made of concrete. To leave more impression on the audience, we also distribute wristbands that say" boxed, aren't we" as they enter the screening room.
Inspirasi: All applications are reinforcement of the idea of being boxed. For the opening title, the main character rips off the film title. For the ending credits, to emphasize the box concept, most typography layouts are rigid box shapes, including punctuation marks. At the premiere night, the stuff pass is tagged with the slogan we are boxed as the punchline for the event. Waistbands that say boxed, aren't we are distributed as the audience enters the screening room.
Durasi Proyek: This project started in August 2022 and finished in November 1, 2022 in New York, NY.
Alua Operasi: Considering this movie is the second film from an award-winning indie director, the whole campaign needs to be tailor-made. The logic of this campaign is to serve the story. Each application speaks to the scene in the movie and emphasizes the box metaphor.
Paten: Copyrights belong to Alam Virk and Shaoyang Chen
Kredit Gambar: Writer and Director / Alam Virk
Executive Producer / Guljar Singh
Produceder / JR Cardona
First Associate Director / Sarab Sahni
Second Associate Director / Vittoria Giacomini
Script Supervisor / Vittoria Giacomini
Production Designer / Ant Ma
Production Design Assistants / Erica Zhang & Shuquing Zhang & Laila Matuk
Director of Photography / Yuanhao Zhang
First Assistant Camera / Ananyaa Dave
Gaffer / Aman Tulsian
Key Grip / Kgositielle Maleka
Best Person / Justin Cambrelen
Production Sound / Trevor Misplay & Daniel DeGeorges
Coloris / Yuanhao Zhang & Sarab Sahni
Editor / Sarab Sahni & Alam Virk
Sound Synching / Reuben Rojak
Sound FX/ Design Sound Mixing & Music / Marlon Fraser
Make-up/Hair / Kelli Hauber