Taichung Public Library Identitas Merek dek Yichun Lin adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2023 nan sangaik prestigius dalam Kategori Kompetisi Grafik.
GangsaGrafik· 2023
Taichung Public Library Identitas Merek
dek Yichun Lin
Klien: Yichun Lin Design
Pamenang A' Design Award Gangsa dalam Kategori Grafik
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #145496Desain
Tantang Taichung Public Library Identitas Merek
Sabagai bangunan partamo di Taiwan nan manggabuangkan museum seni jo perpustakoan, pabuatan sistem branding Perpustakoan Umum Taichung bafokus pado panyatupaduan alam jo pamaradaban. Filosofi desain maantakan integrasi nan mulus antaro arsitektur modren jo elemen alam, sarato batujuan untuak mambangkikkan raso kasagaran jo kainginantauwan. Sistem branding ko mambuek suasano nan maadorong pangunjuang untuak mandalami karagaman pangalaman budayo nan ditawarkan dek Perpustakoan, sarato manikmati kasaimbangan antaro pamaradaban kontemporer jo katanangnyo rimbo.
Pangakuan
Tantang A' Design Award Gangsa
Taichung Public Library Identitas Merek adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Taichung Public Library Identitas Merek dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Taichung Public Library Identitas Merek mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- The designer uses graphics in blocks as the primary design element, incorporating books and the Chinese character "Chung", and aligning with the building's square design. The Logo's undulating pattern suggests flexibility, like diving into an ocean of books. Green represents nature and growth, fitting with the Library's mission. Meanwhile, the black block provides visual contrast and suggests stability and authority, reflecting the Library's role as a reliable source of knowledge.
- Dimensi & Kemasan
- Minimum size of logo: 35mm x 6.5mm
- Tag
- Visual Identity, Logo, Branding, Graphics, Printed Matter
- Teknologi Produksi
- All the graphics were created and designed with Adobe Illustrator and Photoshop.
- Tantangan Desain
- As the Library's anticipated opening is still several years away in 2025, the designer faces the challenge of limited information to inform the design process. This lack of data poses significant difficulties and requires the designer to think creatively and imaginatively to craft a design that accurately captures the essence and identity of the Library. Additionally, the designer must remain adaptable to any changes that may arise in the intervening years, ensuring that the final design remains relevant and effective upon the Library's opening.
- Penelitian
- The black block is strategically placed on the upper side of the Logo, where the Library's position is relative to the park. The Chinese wordmark is set in Noto Sans, while the English wordmark uses Avenir. To ensure visual consistency and alignment with the Logo, the designer modified the proportion and details of the wordmark. The block-shaped graphic element is carefully integrated with the library building's square design, emphasizing the relationship between the brand and its physical space.
- Inspirasi
- The design was inspired by the concept of "Library in the Park, Art Museum in the Forest". The brand system focuses on the fusion of "nature" and "civilization". The Logo draws inspiration from books and the Chinese character "Chung" from Taichung. The architectural appearance was also a source of inspiration, with the Library standing tall amidst the forest, blending natural and cultural elements. It allows one to experience the influence of modern civilization while being surrounded by the pristine nature of the woods.
- Durasi Proyek
- December 2020 to January 2021, Taiwan
- Alua Operasi
- The wordmark can be customized and used as exterior signage, depending on the branch name. The Logo can be applied to the library merchandise. With the extension of the graphic units and color palette, identification can be present on various products and official documents with the system.
- Anggota Tim
- Art Director: Yichun Lin
- Kredit Gambar
- Photographer Keith Camiller, 2017
Photographer Ryunosuke Kikuno, 2020
Photographer Gabriel Sollmann, 2018
Photographer Aarón Blanco Tejedor, 2017
Disponsori
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