Spot On Instalasi Caahayo Interaktif dek Responsive Spaces and Michael Holzer

Spot On Instalasi Caahayo Interaktif dek Responsive Spaces and Michael Holzer adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2023 nan sangaik prestigius dalam Kategori Kompetisi Instalasi.

AmehInstalasi· 2023

Spot On Instalasi Caahayo Interaktif

dek Responsive Spaces and Michael Holzer

Klien: Creative Region / City of Linz

Pamenang A' Design Award Ameh dalam Kategori Instalasi

540,171

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #144465

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Spot On Instalasi Caahayo Interaktif

Jandelo toko nan kosong tu mambasuik. Taruturuik karano pandemi Covid-19, jandelo toko nan kosong kini manjadi masalah nan labiah mandesak untuak kota Linz. Tapi khususnyo, di lokasi-lokasi nan utamo di saluruah kota, ruang-ruang tu juo marupokan bidang presentasi nan indak digunoan nan dapek dimanfaatkan untuak sabalun tu. Untuak itu, instalasi jandelo toko nan unik iko jo konsep "Spot On" di balakang nyo dikambangkan. Instalasi caahayo interaktif mangubah jandelo kosong manjadi karya seni nan manarik jo luabiaso, sambil juo manawarkan panggung sabalun nan baharago untuak bisnis lokal. Kami. Suko. Linz.

Pangakuan

Tantang A' Design Award Ameh

Spot On Instalasi Caahayo Interaktif adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Spot On Instalasi Caahayo Interaktif dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Spot On Instalasi Caahayo Interaktif malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
Dimensi & Kemasan: The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
Tag: interactive installation, light installation, mobile interface, shop window, art installation, digital installation
Teknologi Produksi: The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
Tantangan Desain: It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
Penelitian: As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
Inspirasi: The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.

WE. LOVE. LINZ.
Durasi Proyek: Since August 2021 in Linz
Alua Operasi: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
Anggota Tim: Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner
Kredit Gambar: Photo Credits: Responsive Spaces
Video Credits: Eyup Kus