Snow Zero Kemasan Minuman dek China Resources Snow Breweries Ltd.

Snow Zero Kemasan Minuman dek China Resources Snow Breweries Ltd. adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2023 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

PerakKamasan· 2023

Snow Zero Kemasan Minuman

dek China Resources Snow Breweries Ltd.

Klien: China Resources Snow Breweries

Pamenang A' Design Award Perak dalam Kategori Kamasan

31,387

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #144346

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Snow Zero Kemasan Minuman

Snow Zero adolah desain kemasan untuak minuman hard sparkling water nan randah alkohol jo randah kalori. Namo Zero marujuak ka tangah malam, nan dipandang sabagai pangabisan sakaligus pamulaan. Simbol tak taringgo (infinity) di kemasan tu manyampaikan ide tantang kalanjuiktan. Angko 0 ditampilkan jo efek logam cair tigo dimensi untuak manggambaran raso nan ringan jo manyagakan. Ilustrasi di botol-botolnyo maambiak inspirasi dari gaya seni rupo pelopor untuak manampilkan kasan futuristik. Botol nan babantuak titiak aia tu bisa disatuan muncuang jo muncuang, sahinggo duo botol mambantuak simbol tak taringgo nan baru. Kemasannyo mamakai kaleng aluminium jo botol kaco.

Pangakuan

Tantang A' Design Award Perak

Snow Zero Kemasan Minuman adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Snow Zero Kemasan Minuman dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Snow Zero Kemasan Minuman adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Zero is the low alcohol and low calorie hard sparkling water dedicated to the z generation. Its package design features the infinity symbol, which vividly interprets the endless happy hours consumers can get when savoring the hard sparkling water. Additionally, the illustrations on bottles are elaborately designed based on pioneer visual art such as Expressionism and Memphis, creating strong aesthetic appeal to the z generation who have a fancy for pretty things.
Dimensi & Kemasan: Bottle: 288 ml height- 222 mm
Can: 330 ml height- 145 mm
Tag: Alcohol Packaging, Gen Z, Hard Sparkling Water, Pioneer Visual Art, Font Effect of 3D Liquid Metal
Teknologi Produksi: aluminum can and glass bottle
Tantangan Desain: The challenge of the project laid in how to stand out in the crowded market of essentially identical products and to catch eyes of consumers in the consumption scenarios. For this end, the package design applies the font effect of 3D liquid metal on the figure 0 to visually convey the low calorie and refreshing taste of the product, quite striking and impressive. The illustrations of various art styles are also adopted to reinterpret what the ZERO can be, exuding a coherent vibe of futurism.
Penelitian: In light of the preferences of the z generation, the design team labeled the hard sparkling water as ZERO to denote the infinite enjoyment it brings and the midnight for people to indulge in revelry. The ZERO is expected to create a mental habitat for the z generation to take their stress and disguise off and to show their true personalities in the leisure moments.
Inspirasi: The hard sparkling water is subtly named as Zero to symbolize the midnight, a time to enjoy revelry and welcome a new day. The continuation Zero implies is encapsulated and visualized by the infinity symbol, to connote the endless enjoyment offered by the hard sparkling water. For stronger aesthetic appeal, the figure 0 takes on the font effect of 3D liquid metal, which exudes a striking futuristic style to make the package design match the consumption scenariosmore closely.
Durasi Proyek: The design and development of ZERO started in Beijing, in September 2021. It will be introduced to the market in China, in August 2023.
Alua Operasi: With the uniquely designed water drop shape, any two bottles can be connected mouth to mouth to form a new infinity symbol. This subtle shape design boasts much playfulness, and offers every consumer a new approach to socializing and interacting with others.
Anggota Tim: Dong Yan
Weixi Zhou
Yu Zhai