The Zlin Region Identitas Merek dek Radoslav Dostal adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2023 nan sangaik prestigius dalam Kategori Kompetisi Grafik.
GangsaGrafik· 2023
The Zlin Region Identitas Merek
dek Radoslav Dostal
Klien: Zlín Region
Pamenang A' Design Award Gangsa dalam Kategori Grafik
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #142959Desain
Tantang The Zlin Region Identitas Merek
Zlin Region marupokan sabuah merek jo identitas visual nan dirancang untuak salah satu daerah di Republik Ceko. Identitas iko didasari dek bantuak sagi ampek, di mano ampek sudutnyo mancaritokan ampek daerah bersejarah di kawasan tu. Sagi ampek tu manjadi bingkai untuak rancangan, sakaligus manandoi tampek tajadinyo parubahan, dimano bantuak-bantuak jo huruf-huruf kaluar malampaui batehnyo. Warna nan dipakai iyolah itam, putiah, kuniang tuo, sarato kuniang mudo, di mano warna kuniang tu marujuak ka warna tradisional Zlin. Identitas iko mancarminkan samangaik kreatif jo kewirausahaan dari daerah tu sarato masyarakaiknyo.
Pangakuan
Tantang A' Design Award Gangsa
The Zlin Region Identitas Merek adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. The Zlin Region Identitas Merek dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. The Zlin Region Identitas Merek mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- The design dispenses carefully crafted brand DNA and essence of Live Creative Spirit to reinterpret the phrase Outside The Box. This manifests through a complex square-based visual identity, portraying a philosophical dichotomy of self imposed limits and unrestricted possibilities. A Region Without Borders symbolising Zlin's creative and entrepreneurial spirit, ambition, worldliness and courage. Where the region's creativity breaks out beyond a boxed in comfort zone and our own shadows.
- Dimensi & Kemasan
- Digital
- Tag
- Zlin, Czech Republic, creativity, borders, square, architecture, DNA, change, openness,
- Teknologi Produksi
- The design and methodologies disrupt traditional Czech regional branding styles. The square's edges represent natural roots, anchoring and framing, while denoting where transformation happens. A creative cube defying corners, recast as a box growing beyond imagined and actual borders. Amid the primary colours black, white, dark yellow, light yellow. Yellow is a reverential nod to Zlin's traditional hue. Covering part of the word Zlinsky emphasises the iconoclasm of the design and region.
- Tantangan Desain
- Perhaps the hardest challenge was to overcome the region's recent history. A declining population had been leaking talent to Prague. Existing branding had been hampered by a traditionally dry and dull approach. This presented challenges when it came to reframing historical and social perspectives. Faced with these obstacles, it was a strategic and creative decision to go bold with the branding, breaking out from the constraints of the past.
- Penelitian
- The project started by examining Zlin's history and its visionaries. Among these, Tomas Bata, one of the world's biggest footwear manufacturers and retailers. Analysing his and others successes formed the basis for the brand essence of Live Creative Spirit. Discussions with the Regional Governor uncovered a disconnect between the region's youth and the area and government. This inspired the logo design to be as a visual disruptor, defying pigeonholes and inspiring creativity.
- Inspirasi
- The turbulent times we live in, technology driven changes, plus ever evolving Zlin, all are inspirations for the project. The Czech Henry Ford, Tomas Bata the visionary, is a catalyst and totem with his saying What you want, you can. Of course, the region's inhabitants too, as their creativity enables emancipation from self imposed mental borders. Geographic frontiers are also motivations, with the square's four corners representing Zlin's four historical districts.
- Durasi Proyek
- The project started in 2021, when the government decided it needed a rebrand. The project finished in 2022.
- Alua Operasi
- The design transforms perceptions and conceptions of Zlin. Positioning the region away from Prague's periphery, towards a new horizon of creativity and innovation. These characteristics are inherent to the region, and can now be exported through its inhabitants, as they interact and break through the four walls, in a physical and metaphorical sense. The square performs as their base, providing the foundation for communicating the brand's values of acting, thinking and living Outside The Box.
- Anggota Tim
- Strategy: Zuzana Behova, Jan Blazek
Creative Director: Tomas Nedved
Art Director: Radoslav Dostal
Graphic Designer: Milan Nguyen - Kredit Gambar
- Photographer Julius Filip
Film maker Radim Vanous
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