Mohanii Identitas Merek dek Wei Sun adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2023 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

PerakGrafik· 2023

Mohanii Identitas Merek

dek Wei Sun

Klien: DOTONE Brand Design

Pamenang A' Design Award Perak dalam Kategori Grafik

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #142914

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

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Tantang Mohanii Identitas Merek

Mohanii adolah identitas merek nan dibuek untuak sabuah label fashion nan baaka dari budayo oriental. Logo ko badasarkan huruf Latin, nan maagiah merek ko kesan nan sederhana jo internasional. Huruf M manjadi simbol utamo dan marujuak ka tinta, nan mangaikkan tando ko jo kaligrafi Cino. Bantuak serif jo garih kontur digabuang dan ditafsirkan baliak. Huruf M jo H ditonjokan, samantaro huruf-huruf nan lain dikurangi, sahinggo tabantuak lapisan-lapisan visual. Simbol ko dapek diulang, dipacah, dan disusun baliak, sarato dapek ditarapkan ka media apo pun.

Pangakuan

Tantang A' Design Award Perak

Mohanii Identitas Merek adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Mohanii Identitas Merek dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Mohanii Identitas Merek adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field.
Dimensi & Kemasan: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
Tag: Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
Teknologi Produksi: M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
Tantangan Desain: There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
Penelitian: Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
Inspirasi: Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
Durasi Proyek: The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
Alua Operasi: Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
Paten: All copyrights DOTONE Brand Design,2020
Kredit Gambar: Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020