Ocean Blue Fungsi Utamo: Kamasan Minuman Baralkohol dek Jingzhang Xiao and Dongyan Ruan

Ocean Blue Fungsi Utamo: Kamasan Minuman Baralkohol dek Jingzhang Xiao and Dongyan Ruan adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2023 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

GangsaKamasan· 2023

Ocean Blue Fungsi Utamo: Kamasan Minuman Baralkohol

dek Jingzhang Xiao and Dongyan Ruan

Klien: Jiangsu Yanghe Distillery Co., Ltd

Pamenang A' Design Award Gangsa dalam Kategori Kamasan

20,223

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #142370

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Ocean Blue Fungsi Utamo: Kamasan Minuman Baralkohol

Teks Buku: Ocean Blue marupokan desain kamasan untuak minuman kareh baijiu. Botol iko mengikuik proporsi spiral Fibonacci, mambarikan bantuak nan seimbang jo dinamis nan mudah dipacik jo dibukak. Bagian ateh dipoles jo kilauan ameh nan mangingekkan pasia pantai, sadangkan bagian bawahnyo diagiah warna biru lauik. Litografi pelat tambago, tekniak mato kuciang, sarato embos digunoan untuak mampacaik tekstur permukaan. Kotak lua dibuek dari karateh grey board jo bagian dalam white board, bantalan busa, sarato blister anyaman. Sistem kode digunoan untuak manghubuangkan satiok botol, kotak, jo kotak besar, guno malinduangi produk dari pemalsuan.

Pangakuan

Tantang A' Design Award Gangsa

Ocean Blue Fungsi Utamo: Kamasan Minuman Baralkohol adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Ocean Blue Fungsi Utamo: Kamasan Minuman Baralkohol dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Ocean Blue Fungsi Utamo: Kamasan Minuman Baralkohol mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The bottle is so exquisite that the liquor inside feels like a vast ocean. The bottle body remains in the golden ratio shape of waves. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.The industry's first copper plate lithography in designing baijiu bottles. Other techniques like cat-eye making and embossing are also adopted in the design to give the bottle a better texture. It will give customers a brand-new experience.
Dimensi & Kemasan: 140mmx115mmx320mm，
Tag: crafts, Baijiu, spirit, packaging, art
Teknologi Produksi: Bottle: blue material, weight 510g
Cap: The materials used for the various parts of the cap contain PS, ABS, PC, PE or EPE.
Box: The outer box is grey board paper containing positioned photo-engraved paper with a blister top; the interior is mounted on white board paper; with a foam pad and woven blister.
Tantangan Desain: Nearly 100 million bottles of the product are sold annually with its shoddy knock-offs rife in the market. This design is focused on anti-counterfeiting. The newly designed product includes a utility model patent for a composite buckle, which consists of an assembly part, a cross-linking part, and a connecting part. The buckle is made of plastic injection molding, with a hole set on its cross-linking part and a metal insert rod in the hole.
Penelitian: In-depth market research through online questionnaires and offline seminars to analyse the memory points and shortcomings of Ocean Blue packaging. Memorable points such as the "Ocean Blue main visual symbol and its classic streamlined bottle" should be continued; But the box material is soft, the colour gradation is quite grey and dull, and the bottle label lacks details and texture.
The upgrade of Ocean Blue inherits the memory points, improves the deficiencies and combines modern and stylish design, to enhance the overall quality and grade. The focus is on upgrading the outer boxes, bottle labels, handbags and outer cases.
Inspirasi: The elements of sea and beach are highlighted in the design of the bottle. The upper part is painted with golden sparks, an association with beach sand. The sparks symbolize ideals. The lower part is colored in sea blue. It symbolizes fights for hope. The overall design demonstrates a "youth, vigor, optimism and ambition" image, demonstrating the consistency of quality and brand appeal.
Durasi Proyek: 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Alua Operasi: The four codes of 1+6+6+6 are used to digitally correlate the inner and outer cap , box and case. 1 case code to 6 bottle codes + 6 box codes, each bottle code and box code corresponds to the other.
Anggota Tim: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin