Hair For Hope Cancer Care Initiative Promosi dek Onedor Co. Ltd.

Hair For Hope Cancer Care Initiative Promosi dek Onedor Co. Ltd. adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2023 nan sangaik prestigius dalam Kategori Kompetisi Sosial.

GangsaSosial· 2023

Hair For Hope Cancer Care Initiative Promosi

dek Onedor Co. Ltd.

Klien: Onedor Co. Ltd.

Pamenang A' Design Award Gangsa dalam Kategori Sosial

50,348

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #141480

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

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Tantang Hair For Hope Cancer Care Initiative Promosi

Hair for Hope adolah acara amal donasi rambuik nan dimulai dek hope foundation untuk parawatan kanker bagi panyintas kanker. Acara ko paliang bapengaruah dalam mandidik anak mudo tantang mabuek kabaikan umum. Tim alah marancang layanan jo identitas untuak mampakuaik komunikasi jo pangalaman jo partisipan. Di maso nan akan datang, inisiatif jo identitas ko akan manjadi lambang ajakan untuak batindak bagi panyintas kanker untuak babagi pangalaman mareka jo bagi generasi mudo untuak batindak jo mambuek dampak nan balaia untuak kauntungan masyarakaik. Sanak dapek manjadi harapan urang lain.

Pangakuan

Tantang A' Design Award Gangsa

Hair For Hope Cancer Care Initiative Promosi adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Hair For Hope Cancer Care Initiative Promosi dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Hair For Hope Cancer Care Initiative Promosi mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.

Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.
Dimensi & Kemasan: The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.

In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals.
Tag: Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
Teknologi Produksi: The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
Tantangan Desain: In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
Penelitian: The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.

The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.
Inspirasi: Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.

The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.
Durasi Proyek: The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
Alua Operasi: This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
Paten: N/A
Anggota Tim: HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR

ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist
Kredit Gambar: Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.