Buddy Workwear Fungsi Utamo: Identitas Merek dek Pilotfisch GmbH and Co. KG

Buddy Workwear Fungsi Utamo: Identitas Merek dek Pilotfisch GmbH and Co. KG adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2022 nan sangaik prestigius dalam Kategori Kompetisi Periklanan.

PerakPeriklanan· 2022

Buddy Workwear Fungsi Utamo: Identitas Merek

dek Pilotfisch GmbH and Co. KG

Klien: Buddy Workwear Manufaktur

Pamenang A' Design Award Perak dalam Kategori Periklanan

48,608

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #140102

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Buddy Workwear Fungsi Utamo: Identitas Merek

Buddy Workwear adolah identitas merek nan dibuek untuak pabrik pakaian karajo di Jerman. Namo Buddy manjadi inti dari identitas ko sarato barasa dari namo parusahaan nan dahulu. Biru golok dipakai sabagai warna utamo nan mambuek produk sarato foto tampak manonjol, sadangkan biru mudo dipakai sabagai warna aksen sarato sorotan. Kaduo warna tu saliang malengkapi bak buddy. Tipografi nan jaleh sarato kato-kato nan sadarhano manyokong sikap langsuang dari merek ko. Identitas ko diterapkan pado brosur cetak, situs web, video, sarato kampanye media sosial.

Pangakuan

Tantang A' Design Award Perak

Buddy Workwear Fungsi Utamo: Identitas Merek adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Buddy Workwear Fungsi Utamo: Identitas Merek dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Buddy Workwear Fungsi Utamo: Identitas Merek adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Dimensi & Kemasan: Brochures DIN A4
Tag: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Teknologi Produksi: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Tantangan Desain: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Penelitian: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspirasi: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Durasi Proyek: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Alua Operasi: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Anggota Tim: Pilotfisch GmbH & Co. KG
Kredit Gambar: Photography: Fotografie Witte Wattendorff GmbH, Münster