Bank of England Fotografi dek Matteo Ruisi

Bank of England Fotografi dek Matteo Ruisi adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2022 nan sangaik prestigius dalam Kategori Kompetisi Fotografi.

GangsaFotografi· 2022

Bank of England Fotografi

dek Matteo Ruisi

Klien: Bank of England

Pamenang A' Design Award Gangsa dalam Kategori Fotografi

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #139565

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Bank of England Fotografi

Salah satu fungsi Bank of England adolah mancetek uang kareh. Uang kareh Pound Sterling Inggirih iko punyo fitur-fitur nan balain-lain nan mambuaknyo unik. Fotografi uang kareh tu dipakai sabagai bagian dari proyek identitas visual nan labi lueh, namun uang kareh hanyo bisa diproduksi baliak jo mangikuik paraturan nan ketat. Foto-foto nan diambiak jo lensa makro tu maampakkan fitur kamananan, karakter, jo kaindahan desainnyo. Gambar-gambar tu dikumpuakan ka dalam 3 kategori: kalompok uang kareh, rincian, jo abstrak.

Pangakuan

Tantang A' Design Award Gangsa

Bank of England Fotografi adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Bank of England Fotografi dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Bank of England Fotografi mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The official photography of the notes depicts security features, characters, and the beauty of their design.
The images have been grouped into three categories, that are groups of notes, details, and abstract.
Dimensi & Kemasan: Resolution 350 x 350
Dimensions 6720 x 4480
ISO Speed 100
Exposure time 1 125
Colour profilesRGB IEC61966 2.1
Colour spaceRGB
Tag: Banknotes, Bank of England, Notes, Pound Sterling, British Pound
Teknologi Produksi: The photographic side of the project was shot on an SDLR Canon EOS 5D Mark IV camera using a macro lens EF100mm f/2.8L Macro IS USM, pushing its capabilities to the limit.
Using a shallow depth of field and backlighting with black material to create show through on areas of the notes.
Particular care was taken to enhance the detail and colour of each note, without being too obvious. The imagery should reflect each area within the design brand.
Tantangan Desain: There are several restrictions on the way the Bank of England banknotes can be reproduced. The main challenge was to define a style that showed the beauty of the notes while following the law and the guidelines from the Bank.
Penelitian: The photographic approach was a combination of the photographer's experience and experimentation. The photographer played around with the lighting and pushed the use of the lens to the extreme, manually focusing and moving the notes in front of the lens at close proximity until something interesting happened. The assistant helped press the cable release, adjust the light, or move material around, as most of the time the photographer was manipulating the notes until desired effect was achieved.
Inspirasi: The beautiful detail of the notes was inspiration enough, combined with abstract, graphic composition and back lighting, the challenge came in making the notes become more exciting to look at and less obvious.
Durasi Proyek: The project started back in May 2020, before the approval of the wider project. The first day was during lockdown at the photographer's home studio on 30 March 2021. On 7th May some of the angles and variations have been refined. The project covered the 5, 10, and 20 pound notes. The final shoot day was on 20.02.2022 when the photographer shot the new 50 pound note to complete the set.
Abstract moving image formed part of the shoot and this was achieved using the same camera shooting in slow motion.
The entire body of work was shot at the photographer's home studio in Chartham, Kent.
Alua Operasi: Images for branded photography can be used on digital and print applications.
Paten: Bank of England
Anggota Tim: Creative Director: Matteo Ruisi
Creative Director: Peter McCabe
Photographer: Lee Funnell
Kredit Gambar: Image #1: Photographer Lee Funnell
Image #2: Photographer Lee Funnell
Image #3: Photographer Lee Funnell
Image #4: Photographer Lee Funnell
Image #5: Photographer Lee Funnell