Top Mercury Website dek Daniel Houle adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2023 nan sangaik prestigius dalam Kategori Kompetisi Web.

BasiWeb· 2023

Top Mercury Website

dek Daniel Houle

Klien: Azuro Digital

Pamenang A' Design Award Basi dalam Kategori Web

23,224

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #139506

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Top Mercury Website

Top Mercury adolah website nan dibuek untuak agen periklanan media sosial. Website ko manggunoan efek gerak, animasi, sarato ilustrasi asli untuak manampilkan estetika nan bersih jo modern. Desain ko dibuek jo Figma sarato dikambangkan jo Webflow, sarato fully responsive di sadonyo paranti, browser, jo ukuran layar. Tombol jo link mambuek pangunjuang bisa baintaraksi jo babagai bagian nan ado. Gerakan (motion) sangajo dibuek subtil supayo tampilan tatap jaleh jo mudah dipahami. Website ko mancapai tingkek konversi 8 persen, di ateh rujuakan industri nan hanyo 5 persen.

Pangakuan

Tantang A' Design Award Basi

Top Mercury Website adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Top Mercury Website dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Top Mercury Website dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Dimensi & Kemasan: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Tag: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Teknologi Produksi: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Tantangan Desain: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Penelitian: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Inspirasi: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Durasi Proyek: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Alua Operasi: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Kredit Gambar: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.