Artem Luxury Watch Straps Fungsi Utamo: Kamasan dek Joel Derksen

Artem Luxury Watch Straps Fungsi Utamo: Kamasan dek Joel Derksen adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2022 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

GangsaKamasan· 2022

Artem Luxury Watch Straps Fungsi Utamo: Kamasan

dek Joel Derksen

Klien: Studio Otherness

Pamenang A' Design Award Gangsa dalam Kategori Kamasan

15,879

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #139454

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Artem Luxury Watch Straps Fungsi Utamo: Kamasan

Teks Buku: Artem Luxury Watch Straps marupokan desain kamasan nan dirancang untuak tali jam tangan bagi pangumpuik (collectors). Tutuik lua dapek disurong untuak mampacaliakkan kotak dalam dari kertas vellum baabun nan babuka di bagian samping jo sagel flap. Sabuah sisipan busa (foam insert) manahan tali jam supayo tatap di tampeknyo. Bantuak nan kokoh dan basiluak (sculptural) mampalihaikan tapi nan tajam sarato prasisi teknis. Cap foil (foil stamping) sarato kertas warno abu-abu jo biru royal mambarikan tampilan nan alus dan tekniknyo tinggi. Struktur kamasan ko dirancang supayo produk dapek diliek jaleh sajak proses mambuko kamasan (unboxing).

Pangakuan

Tantang A' Design Award Gangsa

Artem Luxury Watch Straps Fungsi Utamo: Kamasan adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Artem Luxury Watch Straps Fungsi Utamo: Kamasan dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Artem Luxury Watch Straps Fungsi Utamo: Kamasan mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Dimensi & Kemasan: 80mm W x 20mm D x 270cm L
Tag: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Teknologi Produksi: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Tantangan Desain: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Penelitian: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Inspirasi: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Durasi Proyek: 4 months, Netherlands
Alua Operasi: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Anggota Tim: Creative Director: Joel Derksen
Kredit Gambar: Photographer: Ingmar Swalue