Bank of England Identitas Visual dek Matteo Ruisi and Peter McCabe adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2022 nan sangaik prestigius dalam Kategori Kompetisi Grafik.
PerakGrafik· 2022
Bank of England Identitas Visual
dek Matteo Ruisi and Peter McCabe
Klien: Bank of England
Pamenang A' Design Award Perak dalam Kategori Grafik
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #138983Desain
Tantang Bank of England Identitas Visual
Mancipto desain untuak bank sentral bararti mancari kasaimbangan antaro informasi teknis jo sensitif, hasil karajo staf, komunikasi umum nan manarik, sarato baranjak paraturan. Hal iko indak gampang untuak dicapai dan badasarkan jo dinamika internal nan alun. Identitas baru alah dikambangkan basamo jo urang-urang nan ka manggunaannyo, manyaimbangan sadonyo aspek komunikasi. Fokus utamonyo adolah manggapai publik nan labiah lueh jo pandekatan nan mudah diakses, relevan, taratua, dan khas. Prinsip-prinsip kunci iko alah digunoan sabagai arah desain untuak sadonyo aset visual.
Pangakuan
Tantang A' Design Award Perak
Bank of England Identitas Visual adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Bank of England Identitas Visual dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Bank of England Identitas Visual adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages. - Dimensi & Kemasan
- Not applicable
- Tag
- Accessible, relevant, structured, distinctive, optimised, simple, balanced
- Teknologi Produksi
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
- Tantangan Desain
- The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process. - Penelitian
- The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts. - Inspirasi
- The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves. - Durasi Proyek
- The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022. - Alua Operasi
- The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility. - Paten
- Copyrights belong to The Governor and Company of the Bank of England. All Rights Reserved.
- Anggota Tim
- Lead Designer: Matteo Ruisi
Designer: Peter McCabe - Kredit Gambar
- Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.
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