Pepsi New Year 2022 LTO Kaleng Minuman dek PepsiCo Design and Innovation

Pepsi New Year 2022 LTO Kaleng Minuman dek PepsiCo Design and Innovation adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2022 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

AmehKamasan· 2022

Pepsi New Year 2022 LTO Kaleng Minuman

dek PepsiCo Design and Innovation

Pamenang A' Design Award Ameh dalam Kategori Kamasan

43,139

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #137256

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

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Desain

Tantang Pepsi New Year 2022 LTO Kaleng Minuman

Pepsi New Year 2022 LTO adolah sarangkaian anam kaleng minuman edisi tabateh nan dibuek untuak musim libur musim dingin. Kaleng-kaleng ko dirilis di Rusia sabagai bagian dari kampanye merek musiman. Grafis nan meriah dirancang untuak sasuai jo saluruah periode libur, nan baakhia jo Tahun Baru. Desain ko juo mampaluas merek malampaui kemasan malalui fitur interaktif. Konsumen dapek mamindai kode QR di satiok kaleng jo smartphone untuak mancapai promosi, tamasuak kasampatan untuak mamanangkan hoodie jo t-shirt edisi tabateh nan bacahayo.

Pangakuan

Tantang A' Design Award Ameh

Pepsi New Year 2022 LTO Kaleng Minuman adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Pepsi New Year 2022 LTO Kaleng Minuman dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Pepsi New Year 2022 LTO Kaleng Minuman malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
Inspirasi: Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.

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