87MM Brand Story Desain Buku dek Sunghoon Kim adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2022 nan sangaik prestigius dalam Kategori Kompetisi Cetak.

PerakCetak· 2022

87MM Brand Story Desain Buku

dek Sunghoon Kim

Klien: 87mm

Pamenang A' Design Award Perak dalam Kategori Cetak

575,958

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #134927

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang 87MM Brand Story Desain Buku

87MM adolah brand fashion representatif di Korea nan manciptoan budaya sasari malalui raso dan kacerdasan. Sajak diluncurkan pado taun 2011, iko dirancang untuak mancaritokan kisah sapuluah taun nan lalu kapado publik nan mangantuang 87MM malalui Moment by Moment, We Say No Concept But Good Sense, sabuah brand jo catatan 10 taun. Iko akan bafungsi untuak bakomunikasi labiah akrab jo publik mudo Korea nan suko 87MM dan antusias tantang inyo malalui kisah duo panggaleh sarato kisah brand 87MM.

Pangakuan

Tantang A' Design Award Perak

87MM Brand Story Desain Buku adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. 87MM Brand Story Desain Buku dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. 87MM Brand Story Desain Buku adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Dimensi & Kemasan: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Tag: 87MM, brand book, book, design, editorial, graphic, typography
Teknologi Produksi: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Tantangan Desain: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Penelitian: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Inspirasi: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Durasi Proyek: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Alua Operasi: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Anggota Tim: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Kredit Gambar: 87MM