Before the Midnight Hour Ilustrasi Prabot dek Martin Reznik

Before the Midnight Hour Ilustrasi Prabot dek Martin Reznik adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2022 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

AmehGrafik· 2022

Before the Midnight Hour Ilustrasi Prabot

dek Martin Reznik

Klien: Martin Reznik Illustration

Pamenang A' Design Award Ameh dalam Kategori Grafik

61,031

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #133798

Palajari Lanjuik Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Before the Midnight Hour Ilustrasi Prabot

Sarangkaian ilustrasi hitam putiah nan ditugasakon dek Marc Krusin dan manampilkan rancangan prabot nan paling manonjo untuak Knoll dan Desalto. Tainspirasi dari komik dan sinema noir, proyek ko mamacahan konvensi ilustrasi prabot jo mambao narasi ka dalam adegan, panggunoan perspektif nan dilabiahan, dan estetika noir nan bamuatan. Indak adonyo kahadiran manusia dan objek-objek nan tahamburan manambahan unsur misteri dan suspens ka dalam cerito, samentaro protagonis taungkap dalam kahiraran nan mangagekkan. Sagalo gambar digambar sacaro digital dalam Adobe Photoshop manggunoan tablet Wacom Cintiq.

Pangakuan

Tantang A' Design Award Ameh

Before the Midnight Hour Ilustrasi Prabot adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Before the Midnight Hour Ilustrasi Prabot dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Before the Midnight Hour Ilustrasi Prabot malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
Dimensi & Kemasan: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
Tag: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
Teknologi Produksi: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
Tantangan Desain: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
Penelitian: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
Inspirasi: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
Durasi Proyek: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
Alua Operasi: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
Kredit Gambar: All illustrations: Martin Reznik, 2021