Voila Cool Stuff Bungkuih Es Krim dek Kamal Rizk - Bold Branding adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2022 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.
BasiKamasan· 2022
Voila Cool Stuff Bungkuih Es Krim
dek Kamal Rizk - Bold Branding
Klien: Voila Dessert Shop
Pamenang A' Design Award Basi dalam Kategori Kamasan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #131926Desain
Tantang Voila Cool Stuff Bungkuih Es Krim
Iko adolah sarangkaian bungkuih untuak 9 rancangan raso es krim, nan basatu di bawah satu logo lambang, di mano desainer maubah tampilan es krim. Inyo manciptoan tema baru nan mambayangkan baliak raso-raso nan babedo dalam bantuak buah-buah simbolik jo corak nektar, tipografi asli, sarato warna-warna segar nan manojolkan elemen-elemen desain. Rancangan iko sacaro sadohanyo manciptoan baliak konsep raso malalui ikon lidah nan digunoan dalam sadonyo rangkaian, jo mambangkikkan cara nan babedo untuak marasokan inyo.
Pangakuan
Tantang A' Design Award Basi
Voila Cool Stuff Bungkuih Es Krim adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Voila Cool Stuff Bungkuih Es Krim dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Voila Cool Stuff Bungkuih Es Krim dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.
Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon. - Dimensi & Kemasan
- Various Tapered Paper Ice Cream Containers
- Tag
- branding, packaging, packaging, illustration, typography, icecream, identity
- Teknologi Produksi
- Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories
Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste - Tantangan Desain
- working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
- Penelitian
- Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice
We surveyed random existing customers from the shop;
It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!
Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable - Inspirasi
- The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.
The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor. - Durasi Proyek
- The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
- Alua Operasi
- We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers - Anggota Tim
- Kamal Rizk - Designer
Sarah El Kasaby - Project Manager
Disponsori
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