K-Chic Identitas Merek dek Zi Huai Shen adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2022 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

BasiGrafik· 2022

K-Chic Identitas Merek

dek Zi Huai Shen

Klien: Central Kitchen

Pamenang A' Design Award Basi dalam Kategori Grafik

13,298

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #130694

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang K-Chic Identitas Merek

K-Chic adolah identitas merek untuak usaho ayam goreng gaya Korea nan malayani pasar pangantaran makanan. Tando iko manggabuangkan huruf K jo jajak kaki ayam untuak mangasan ide ekspedisi. Gaya huruf tu didasari dek gaya iklan retro Korea sarato mairiangan slogan nan disorakan. Grafis pandukuang manggunoan bandera parang, peto kuno, sarato prajurit ayam untuak maungkapkan tema pajalanan prajurit Korea. Warno nan kayo manandoi bareh-bareh raso di label sarato pambungkuih. Visual utamo maletakkan ayam goreng tu di dalam sabuah peto untuak mangundang salero.

Pangakuan

Tantang A' Design Award Basi

K-Chic Identitas Merek adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. K-Chic Identitas Merek dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. K-Chic Identitas Merek dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: K-CHIC, the Korean Fried Chicken in Belgium, specializes in authentic Korean style Fried Chicken and focuses on the meal delivery market. Just move your fingers to get a delicious Korean Fried Chicken from K-CHIC. Moreover, the client regards the Korean style Fried Chicken as a young and vivid Korean boy in neat figure. During European racing season, K-CHIC will be a new choice for the male consumers to eat while watching ball games.
Dimensi & Kemasan: Main image 3600px x 3600px. Optional images 1800px x 1800px
Tag: Packaging Design, Brand Identity, Brand Design
Teknologi Produksi: Tag, Wrap
Tantangan Desain: The main visual uses a map expression technique to integrate the fried chicken into the picture to enhance the appetite and arouse the desire for consumption. The stickers are designed with the concept of military emblems combined with the tastes, with the rich colors, so that food and packaging materials can enhance the appetite.
Penelitian: The identification mark uses K combined with the footprint of the chicken to symbolize the meaning of expedition. The font part uses the font style of Korean retro advertisements, which is designed to imitate the Korean text, and has the visual image of the shouting slogan, which expresses the image of the warrior's righteous ardor. The auxiliary graphics use Korean warrior expedition ideas, and are designed with the elements such as the battle flags, ancient maps, and chicken warriors, bringing in the different flavors, making the brand's main axis more complete, reflecting the richness of flavors, and conveying the spirit of authentic Korean flavors.
Inspirasi: Zi Huai Shen proposed the concept of the Korean warrior expedition after an internal discussion. The designer utilizes the element of warrior to symbolize the delicious fried chicken to be healthy and tender chicken. The zesty Korean Fried Chicken conquers the taste buds of consumers from the imagination of a Korean expedition to Europe.
Durasi Proyek: The project started in Nov 2019 in Taiwan and finished in Mar 2020 in Taiwan.
Anggota Tim: Zi Huai Shen
Kredit Gambar: Designer Zi Huai Shen, Photographer Zi Huai Shen, 2020