Grassy Premiados Kemasan Kopi dek Dimitri Lociks

Grassy Premiados Kemasan Kopi dek Dimitri Lociks adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2022 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

PerakKamasan· 2022

Grassy Premiados Kemasan Kopi

dek Dimitri Lociks

Klien: Grassy Caffè

Pamenang A' Design Award Perak dalam Kategori Kamasan

27,497

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #128993

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Grassy Premiados Kemasan Kopi

Grassy Premiados adolah rancangan kemasan untuak kopi spesial Brasil. Kotaknyo bantuaknyo organik jo modular nan tainspirasi dari bijo mahoni, bijo kopi sarato lengkuang arsitektur modernis Brasil. Bantuak modular ko mambuek kotak dapek disusun basusun sarato mampatontonkan tampilan nan khas di rak. Kotaknyo tabuek dari karton nan dilamiasi matte, hot stamping sarato cetakan monokrom. Kopinyo disimpan dalam kantuang plastik nan bakatub nan malinduangi bijo kopi dari oksigen. Labelnyo malakek dari film metalik nan manutuik kotak sarato mambao informasi produk, sahinggo kustomisasi dapek dilakuan capek jo biayo nan murah.

Pangakuan

Tantang A' Design Award Perak

Grassy Premiados Kemasan Kopi adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Grassy Premiados Kemasan Kopi dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Grassy Premiados Kemasan Kopi adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
Dimensi & Kemasan: The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
Tag: package, Brazilian coffee, biomimetic, bio design,
Teknologi Produksi: The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
Tantangan Desain: The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
Penelitian: The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
Inspirasi: The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
Durasi Proyek: The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
Alua Operasi: The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
Anggota Tim: Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
Kredit Gambar: all images and videos: photographer Dimitri Lociks, study with shadows, 2021.