Jalebi Identitas Merek dek Raageshwari Kandaswamy adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2022 nan sangaik prestigius dalam Kategori Kompetisi Grafik.
BasiGrafik· 2022
Jalebi Identitas Merek
Klien: MIT Institute of Design
Pamenang A' Design Award Basi dalam Kategori Grafik
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #126528Desain
Tantang Jalebi Identitas Merek
Jalebi marupokan identitas mereK untuak sabuah mereK es krim kontemporer. Raso es krim tu didasarkan dari kue-kue manih tradisional India. Gaya visualnyo marujuak ka pedagang kaki limo nan manjua makanan manih jo asin nan dibungkuih jo koran. Logo dirancang dari huruf J sarato dari pulasan (swirl) jalebi. Tipografi, warna, jo kontras mambari identitas iko karakter nan taraso akrab tapi tatap modern. Identitas iko diaplikasikan ka cangkia, kartu menu, kantong, sarato masker untuak manjago tampilan nan konsisten. Kartu menu dirancang basapik-sapik, jo lapisan paliang dapan marupokan lembaran transparan nan mancaritokan pancampuran budaya.
Pangakuan
Tantang A' Design Award Basi
Jalebi Identitas Merek adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Jalebi Identitas Merek dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Jalebi Identitas Merek dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- Jalebi Times is a contemporary ice cream brand. The ice cream flavors embody the traditional sweets from India. The visual style is unique through the street hawker-style, which thrills the audience. The scoops of design bring a "desi" feeling.
- Dimensi & Kemasan
- Ice cream cup : 13 cm * 17 cm
Menu card : 28.5 cm * 15 cm - Tag
- Brand Identity, Logo, Identity Design, Ice cream
- Teknologi Produksi
- All the graphics were made in Adobe Illustrator. The visual styles have been printed on different collaterals to give a cohesive look. To express the layering of cultures, the menu card has been designed in layers. The front-most part of the menu card is made of a translucent sheet.
- Tantangan Desain
- The project had a goal of giving a street vibe and conveying the message and experience in a whole new world. In this case, the challenge was to understand customers' mindsets and coming up with a story that makes them nostalgic about street food. With the help of the Design process, we came up with a journey that perfectly conveys the emotional message.
- Penelitian
- Target audience, millennials living in India are bored of existing Ice cream flavours. They are experimental and wish to try fusion in cuisine. India, having a broad and diverse cultural landscape can join hands with Indian sweet flavours to give kick to tastebuds.
The experience is our objective.By tasting our ice-creams, one could feel a sense of astonishment by relating to familiarity.Just like how sweets in India is considered an art,our brand not just sells ice creams, but
also builds experience and craft.
“Twist to your taste” is our USP.The fusion of authentic Indian sweets with ice cream
makes us unique and different from rest.The contemperory ethnic flavors take a special place in your heart. - Inspirasi
- The concept of Jalebi Times is crafted from my love for Indian flavors and fusion for cultures in India. The packaging design is inspired by street hawkers of Indian streets who sell sweets and savories in newspapers. At Jalebi Times, we understand customers' taste palettes and cravings for new flavors.
- Durasi Proyek
- The project started in September 15 as a part of college project and finished in October 3rd.
- Alua Operasi
- The brand identity has been extended across packaging so the audience develops a friendship with the brand over a period of time. The brand provides masks and bags for people to carry the essence of the brand beyond ice cream that sparks popularity among the audience.
Disponsori
Jelajahi di Lua Designers.org
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Desain Takaik
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