Plant Selected Kamasan Minuman Barasa Tumbuhan dek Blackandgold Shanghai adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2022 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.
GangsaKamasan· 2022
Plant Selected Kamasan Minuman Barasa Tumbuhan
Klien: Yili Group
Pamenang A' Design Award Gangsa dalam Kategori Kamasan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #126422Desain
Tantang Plant Selected Kamasan Minuman Barasa Tumbuhan
Plant Selected marupokan kamasan untuak minuman nan barasa dari tumbuhan. Botolnyo dibuek dari PET sarato ditutuik jo film doff, jo ukuran 60 mm lebar, 60 mm dalam, sarato 177 mm tinggi. Rancangan iko mangikuik gaya minimalis nan diilhami dek desain Skandinavia, jo bidang putiah nan laweh. Kaunggulan utamonyo, yaitu 6 gram protein per 100 mililiter, dinyatokan sacaro jaleh. Banyak minuman barasa tumbuhan lainnyo mampakai grafis nan rami nan manampilkan bahan-bahan sarato gambar produk. Tampilan Plant Selected nan tanang iko dirancang supayo manonjol di rak, sarato mampasambahkan minuman iko sabagai nutrisi vegan.
Pangakuan
Tantang A' Design Award Gangsa
Plant Selected Kamasan Minuman Barasa Tumbuhan adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Plant Selected Kamasan Minuman Barasa Tumbuhan dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Plant Selected Kamasan Minuman Barasa Tumbuhan mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- In China, plant-based beverage market has become highly homogeneous, and the customer perceived value of these traditional drinks is low. Plant Selected enhances its perceived value by claiming itself as vegan nutrition provider, instead of communicating ingredients and authenticity just like competitors. When displayed on shelves, its minimalism packaging can stand out among the competitors with busy and conventional design code. Additionally, Plant Selected introduces the concept of Plant Milk to China market to compete with milk category.
- Dimensi & Kemasan
- Width 60 mm x Depth 60 mm x Height 177 mm
- Tag
- Packaging, Plant-based Beverage, Soy milk, China, Minimalism
- Teknologi Produksi
- PET bottle covered with Matte film
- Tantangan Desain
- Our goal is to reposition Plant Selected as vegan nutrition provider. Therefore, we need to find a way to not differentiate Plant Selected from traditional plant-based beverages but also show its nutrition superiority than milk (Plant Selected 6.0g/100mL vs milk 3.0-4.0g/100mL). To overcome this challenge, we looked forwards the products from other categories that communicates healthy lifestyle. Besides, we viewed the social media accounts of the healthy lifestyle influencers to find out what products they like to use in daily life.
- Penelitian
- To stand out among the fierce competition, Plant Selected switched its positioning from soy milk expert to vegan nutrition provider targeting at consumers caring about their health and shape. We gathered the insights from client research that the target audience focus on ingredients and benefits. Then, we did the desk research to understand the competitors as well as the design cue from other categories such as trendy 0 sugar yogurt, etc. We proposed several creative directions with design references and discussed with client to narrow down to one direction.
- Inspirasi
- The Plant Selected packaging is inspired by Scandinavian Design. To follow the rising health consciousness, clean label and 0 additives have become popular in food and beverage category. While the plant-based beverage category remains quite traditional. Therefore, we select the minimalism design to distinguish Plant Selected from other competitors and convey the brand promise of high protein and no additives by leaving a large area of white space.
- Durasi Proyek
- In 2019, the project started in September and finished in January, 2020
- Alua Operasi
- Plant-based beverages, especially soy milk, are quite popular in China. Their packaging are always presenting ingredient and product shot, highly homogeneous. Plant Selected's new packaging uses the minimalism design to stand out on the shelf. The key benefits are displayed on packaging directly. It creates a differentiation from competitors.
- Anggota Tim
- Creative Director: Yang LI
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN
Motion: Sheng WAN - Kredit Gambar
- All photos and video credits to blackandgold Shanghai, 2021.
Disponsori
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