Durex Fun and Adventure Pambungkuih Kondom dek Blackandgold Shanghai

Durex Fun and Adventure Pambungkuih Kondom dek Blackandgold Shanghai adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2022 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

GangsaKamasan· 2022

Durex Fun and Adventure Pambungkuih Kondom

dek Blackandgold Shanghai

Klien: RB & Manon Business

Pamenang A' Design Award Gangsa dalam Kategori Kamasan

15,746

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #126417

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Durex Fun and Adventure Pambungkuih Kondom

Durex Fun and Adventure marupokan rancangan pambungkuih untuak kondom nan dijua di pasa Cino. Kotaknyo tabuek dari karateh, jo ukuran 64 mm lebar, 37 mm dalam, jo 125 mm tinggi. Rancangan grafis untuak manunjuakkan manfaat produk dilapisi jo spot UV. Grafisnyo taransang dari game bagaya pixel art, sainggo rangkaian produk iko tampak sarupo marchandise game di ateh rak. Banyak pambali di Cino marasokan malu katiko mamiliah kondom di tokoh. Gaya pixel iko manjalehkan manfaat produk sacaro ringan, indak jo gambar nan tarang-tarangan, sarato mambantu rangkaian produk ko manjadi labiah manonjol.

Pangakuan

Tantang A' Design Award Gangsa

Durex Fun and Adventure Pambungkuih Kondom adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Durex Fun and Adventure Pambungkuih Kondom dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Durex Fun and Adventure Pambungkuih Kondom mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Durex's new brand idea "Good Sex, Liberated" guides consumers to conquer existing barriers to love. As an introverted nation, Chinese consumers may feel embarrassed when buying condoms in offline channels. When displayed on shelf, the new Durex Fun and Adventure looks like a range of game merchandise that can avoid the purchase embarrassment and distinguish itself from competitors and draw consumers' attention.
Dimensi & Kemasan: Width 64 mm x Depth 37 mm x Height 125 mm
Tag: graphic design, packaging upgrade, condom, Durex, China market
Teknologi Produksi: The box is made of paper and the graphic design for product benefits is coated with Spot UV.
Tantangan Desain: Our goal is to modernize the existing packaging and the main challenge is how packaging can avoid the embarrassment during purchase and explain the product benefits in a fun and distinct way to attract young consumer without being too explicit, i.e. showing a condom on packaging.
Penelitian: Durex is the world leading condom brand, but it faces fierce competition in China. Starting from consumers, we got the insights from client brief and research report that consumers may feel embarrassed when buying condoms, especially in offline channel. Then, we did the desk research to understand the competitors, and figured out the condom packaging trend in China. We proposed creative direction by combining consumer insight and product benefits during brainstorming.
Inspirasi: The new packaging is inspired by Pixel Art Game. Given that the majority of Chinese condoms buyers are male who are familiar with video games, a range of pixelated game theme packaging can generate resonance with them and avoid the purchase embarrassment. Besides, the pixel art game is strongly associated with novel and fun experience which is the one Durex tries to offer to consumers.
Durasi Proyek: In 2019, the project started in May and the new packaging was launched to market in December.
Alua Operasi: The pixelated style makes this product range look like game merchandise, which can stand out among the condom shelf. Compared with the leading textured condom brand, the new packaging explains the product benefit in a fun way and won't let consumers feel embarrassed when they are selecting products in front of shelf.
Anggota Tim: Creative Director: Yang LI
Graphic Designer: Xiao XUE
Account Manager: Yiling JIANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN
Motion: Sheng WAN
Kredit Gambar: All photos and video credits to blackandgold Shanghai, 2021.