Niulanshan Primary Function: Bungkuih Botol Minuman Kareh dek Tiger Pan adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2021 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.
PerakKamasan· 2021
Niulanshan Primary Function: Bungkuih Botol Minuman Kareh
dek Tiger Pan
Klien: Beijing Chuangyitang Sales Co., Ltd.
Pamenang A' Design Award Perak dalam Kategori Kamasan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #123934Desain
Tantang Niulanshan Primary Function: Bungkuih Botol Minuman Kareh
Niulanshan adolah desain bungkuih edisi tabateh untuak sabuah merek minuman kareh Tiongkok, nan dikaluaan untuak Taun Sapi. Botolnyo tabuek dari kaco jo kotaknyo tabuek dari kayu. Desainnyo manjauhi realisme sarato manggunoan bantuak nan modern jo abstrak. Sabuah gareh luruih nan bak dipotong pisau di badan botol mangesankan badan nan cakah sarato watak sapi nan indak namuah bakompromi. Tando merek hanyo mampatahankan aksara kaligrafi Niu, nan bararti sapi. Goreh tarakhia dipanjangan untuak mangesankan frasa Tionghoa Niu sampai ka akhia, sabuah harapan untuak manggapai tujuan. Maksuiknyo untuak manarik konsumen mudo.
Pangakuan
Tantang A' Design Award Perak
Niulanshan Primary Function: Bungkuih Botol Minuman Kareh adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Niulanshan Primary Function: Bungkuih Botol Minuman Kareh dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Niulanshan Primary Function: Bungkuih Botol Minuman Kareh adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- Chinese have lots of love for Zodiac. NiuLanShan is one of China's leading liquor brands. As its name suggests, the Year of the Ox 2021 is a special year for NiuLanShan. Focused on escaping from old-fashioned realism, the design is more modern and abstract. The sliced straight line of the body conveys a tough carcass and the uncompromising spirit of an Ox.
Regarding the brand design, by extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end". - Dimensi & Kemasan
- Size: 92.5*393mm(bottle), 182*435*128mm(box); Produce cost: 10USD; Retail Price: 150USD.
- Tag
- Chinese Liquor, Baijiu, Zodiac Ox, Niulanshan, Limited Edition
- Teknologi Produksi
- The bottle is made of glass and the box is made of wood.
- Tantangan Desain
- In mid 2020, Niulanshan has begun planning the launch of Year of the Ox limited edition, not only the Ox Year carries weight to the brand, but also with NIU meaning "Ox", the brand is originated from a golden bull that brings welfare in ancient stories. Niulanshan hopes to ditch realism used in past Zodiac limited editions, aiming to attract young consumers with a contemporary abstract design.
- Penelitian
- Using 12 as a cycle, each lunar year is represented by an animal, and 2021 is the year of the ox. The 12 zodiac signs and the 24 solar terms constituted an important tool for ancient Chinese to calculate time, predict the weather, and harvest mulberry. Chinese has much love and imagination for the zodiac, and Chinese liquor brands launch limited editions targeting different zodiacs yearly.
- Inspirasi
- We focused on escaping from old-fashioned realism, using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox.
Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals. - Durasi Proyek
- The project started in April 2020 in Beijing and finished in August 2020 in Shenzhen, and was Launched to market in China in December 2020.
- Alua Operasi
- Escaped from old-fashioned realism, Niulanshan Limited edition of zodiac OX using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox. Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
- Paten
- Copyrights belong to Beijing Chuangyitang Sales Co., Ltd., Year 2021.
- Anggota Tim
- Designer: Tiger Pan, Xuedan Xia
Photographer: Kelin Tan
Technical Support: Zhangkun Xie
Project Maneger: Krystal You - Kredit Gambar
- No.1: Tiger Pan / Xuedan Xia / Kelin Tan
No.2: Tiger Pan / Xuedan Xia / Kelin Tan
No.3: Tiger Pan / Xuedan Xia / Kelin Tan
No.4: Tiger Pan / Xuedan Xia / Kelin Tan
No.5: Tiger Pan / Xuedan Xia / Kelin Tan
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