The Book That Grew Panduan Pangambalaan dek Fabiano Dalmacio adolah pamenang nan sangaik tahormat dari A' Design Award Platina 2021 nan sangaik prestigius dalam Kategori Kompetisi Seni Rupa.
PlatinaSeni Rupa· 2021
The Book That Grew Panduan Pangambalaan
dek Fabiano Dalmacio
Klien: Rothco, part of Accenture Interactive
Pamenang A' Design Award Platina dalam Kategori Seni Rupa
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #122969Desain
Tantang The Book That Grew Panduan Pangambalaan
The Book That Grew adolah panduan pangambalaan nan dibuek untuak patani di Irlandia. Buku ko manyajikan sapuluah palajaran jo sapuluah nasihat praktis nan ditujuan untuak maningkekan kabalanjutan jo kauntuangan. Sapuluah langkah ko mambimbiang patani manuju sapuluah rotasi pangambalaan rumpuik satiok tahun jo hasil sapuluah ton rumpuik untuak satiok hektar. Satiok halaman, kato, jo diagram dibantuak dek aka rumpuik nan iduik, nan diarahkan sapanjang saluran salamo maso patumbuahan babarapo pakan. Proses batani nan rumik dijalehkan malalui simbol khusus, jo halaman nan bisa dibukak malipek mambaok kunci simbol tu.
Pangakuan
Tantang A' Design Award Platina
The Book That Grew Panduan Pangambalaan adolah pamenang A' Design Award Platina, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan batua-batua luar biaso, elegan jo hebat. Pamenang Platina adolah kaajaiban ciptaan, bukti batas kreativitas pikiran jo mamparlihatkan profesionalisme sarato kajeniusan nan indak ado tandiangan dari parancangnyo. Rancangan iko dipaokan manjadi karya nan paliang tanamo nan mandefinisikan estetika sabuah jaman, mambari sumbangan ka kasajahteraan masyarakaik jo maluaskan batas seni, ilimu, rancangan jo teknologi. The Book That Grew Panduan Pangambalaan mamparlihatkan tingkaik karancakan nan malampaui biaso jo manjadikan dunia tampek nan labiah elok jo ciri-cirinyo nan babuek manfaat. The Book That Grew Panduan Pangambalaan adolah karya nan manang A' Design Award Platina nan mambangkikkan karinduan, mambari ilham jo malahiakan kagumbiraan gadang.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
- Dimensi & Kemasan
- Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm - Tag
- book, design, Ireland, grass, farming, bank
- Teknologi Produksi
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Tantangan Desain
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Penelitian
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Inspirasi
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Durasi Proyek
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Alua Operasi
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Anggota Tim
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - Kredit Gambar
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
Disponsori
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