Benin Branding, Identitas Visual dek Anja Zambelli Colak

Benin Branding, Identitas Visual dek Anja Zambelli Colak adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2021 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

BasiGrafik· 2021

Benin Branding, Identitas Visual

dek Anja Zambelli Colak

Klien: Zambelli Brand Design

Pamenang A' Design Award Basi dalam Kategori Grafik

14,744

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #120478

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Benin Branding, Identitas Visual

Benin adolah identitas merek nan dibuek untuak sabuah paruisahaan kopi nan dikola dek kaluarga jo pangalaman labiah dari 30 tahun. Identitas ko mandukuang pangambangan usaho kadai kopi manuju model waralaba. Ikon Cherub nan tasanyum manjadi simbol utamo, marujuak ka zaman Renaissance sarato ka Itali, tanah asa kopi premium. Warna pink, biru, kuniang, jo merah nan tarang, ditambah tekstur awan malaikat, mambaok suasano nan cirio. Cangkia to-go jo kantong karateh dicetak di ateh karateh alami jo teknik offset CMYK, samantaro itu kaleng logam manjago kualitas kopi.

Pangakuan

Tantang A' Design Award Basi

Benin Branding, Identitas Visual adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Benin Branding, Identitas Visual dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Benin Branding, Identitas Visual dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Benin is a family-run company offering different coffee services for over 30 years, with new plans that turn their coffee shop business into a franchise model. This lively family loves music and sharing happy moments, and they developed a warm and cheerful customer approach. The new brand wanted to transmit that energy into their franchise with the visual identity that tells a story of happiness, passion, and feel-good. Through Cherub’s loving, smiling face and brand’s bright colors, every customer can get a sense of Benin’s unique values.
Dimensi & Kemasan: Paper bag: 32x23 cm To go coffee cup small: 46x60 mm
To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Tag: Branding, visual identity, franchise, coffee shop, packaging
Teknologi Produksi: To-go coffee cups and paper bags are produced with natural paper and CMYK offset technology.
Benin package are produced and/or coated with metal materials to preserve the quality of coffee.
Tantangan Desain: The creation of Benin’s visual system was a result of an in-depth process that included the discovery of the client’s business drivers and company culture. Several challenges were identified: 1) Effective brand communication towards three different targets. 2) A strong symbol that unifies a heavenly pleasant experience and family values. 3) Brand standardization, so it can be successfully applied to the franchise concept: from interior design and packaging to marketing collaterals. 4) Using an affordable packaging material.
Penelitian: After initial consultations, two workshops were conveyed to the client. The first one discovered the brand’s unique story, philosophy, personality, target market, and benchmark. In the second one, the client had to choose between three different brand personality mood boards, identifying the one that is best aligned with their unique market position. Benin was identified as a kind, warm, cheerful, and wise friend, which was interpreted with the Cherub icon and accompanying aesthetics. The design prototype was tested at every brand touchpoint before creating the final identity.
Inspirasi: Coffee lovers think that coffee is a divine drink that tastes like heaven. Whether it is a part of their morning ritual or a pause in a busy day, a cup of coffee gives them instant happiness. That heavenly good feeling was used as a starting point for Benin's brand concept, infusing its divine spirit into coffee shops through a symbol of an angel – a happy Cherub serving coffee. The underlying symbolism of the Renaissance movement is no coincidence; it illustrates the renaissance of the soul after having coffee, as well as the connection to Italy, the homeland of premium coffee.
Durasi Proyek: The project started in May 2021. in Rijeka and finished in August 2021. in Rijeka.
Alua Operasi: The brand had to speak to three levels of coffee lovers: basic, intermediate, and advanced. Most of them are Millennials and Gen Z, so the colors used are their favorite baby pink and blue tones. The addition of strong yellow and red pinpoint the energetic brand personality. Product packaging is designed as a secondary advertising mechanism and aligned with the target’s expectations of sustainability, using paper cups, jute tote bags, and tins. The texture with angelic clouds is present in multiple details, constantly transmitting the heavenly good feeling.
Anggota Tim: Anja Zambelli Čolak