Aurum Bungkuih Daun Ameh dek LLAB Design Ltd

Aurum Bungkuih Daun Ameh dek LLAB Design Ltd adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2021 nan sangaik prestigius dalam Kategori Kompetisi Mewah.

AmehMewah· 2021

Aurum Bungkuih Daun Ameh

dek LLAB Design Ltd

Klien: Aurum

Pamenang A' Design Award Ameh dalam Kategori Mewah

103,406

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #120435

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Aurum Bungkuih Daun Ameh

Aurum adolah kotak kado nan dirancang untuak daun ameh nan bisa dimakan. Kemasan ko manampilkan bahan mantah sabagai produk ritel premium. Struktur kotaknyo marujuak ka kemasan perhiasan. Sabuah plat logam ameh anodized jo namo merek nan diukir manyegel kotak tu dan bafungsi sabagai kunci magnetik. Karateh batekstur, cap foil ameh, jo spot UV mambantuak permukaan lua. Sabuah pito di lapisan ateh mamacik pinset khusus, sahinggo daun ameh nan sangaik ringan dapek diambiak jo mudah. Lambaran tembus pandang malinduangi daun ameh di bawahnyo. Ukuran kotak ko 88 kali 90 kali 65 milimeter.

Pangakuan

Tantang A' Design Award Ameh

Aurum Bungkuih Daun Ameh adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Aurum Bungkuih Daun Ameh dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Aurum Bungkuih Daun Ameh malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Client is a manufacturer of gold leaf. Instead of selling raw materials (thin gold leaves to craftsman or desert ingredients shops), we recommend client to develop a new brand that sell premium edible gold leaf to customers (expand the business model from B2B to B2C). We have designed a premium gift box for the new brand. The gift box is specially designed with glamour and elegance which is made of edible grade material. It comes with a bespoke tweezer to ensure easy application.
Dimensi & Kemasan: W88mm x D90mm x H65mm
Tag: luxury, gold, premium, packaging
Teknologi Produksi: As AURUM is a new concept of product to market, luxurious touch is essential to be delivered to customers. The box structure and mechanics reference from luxurious jewelry packaging. The box is sealed by an anodized golden metal plate with brand name engraved, and the plate work as the magnetic lock for the packaging. For the outer texture, we used several gold foil stamping effects plus textured paper, with a touch of spot UV to create a unique hand touch. The package box is in several layers, top layer with a small ribbon to hold a small tweezer for pick up the gold leaf. Second layer is a translucent paper with brand name stamped, well protecting the prestige gold leaf, while at the same time create a higher class image for the product.
Tantangan Desain: Hardest part will be the structure and printing effect; as AURUM is a box of gold leaves, it is easily to associate the shininess and texture by applying gold foil printing on the packaging surface. However we would like to go further and more extra-ordinary, we use a matt texture paper and add silver foil on top, then go thru 4C printing on the foil to add on different gradient of gold colors on it. To ensure the color stay on silver foil is challenging.
Penelitian: We've done a lot of research about the characteristics of gold leaves, e.g. manufacturing process, usage etc. Research are mainly collecting data and insight via internet.
Inspirasi: With its special qualities of shininess and rareness, genuine gold leaves are traditionally representing prestigious, luxurious and high quality. Thus we would like to show these characteristics thru the packaging. The process of making gold leaves is by hammering a piece of gold for over 20,000 times, to obtain the finest quality and thinnest texture. For this reason, the gold foil graphics on packaging has an irregular shape to show the making of process of gold leaves. We also reference from the structure of jewelry boxes on the packaging box structure, in order to deliver the luxurious touch.
Durasi Proyek: Starts in Dec 2019 to Aug 2020
Alua Operasi: First we do a lot of market research about the gold leaves packaging, and we also research on varies food-grade material for the packaging. Also we have suggest to include a small tweezer for holding the tiny gold leaves (gold leaves are so feather weight that can be blown away easily)
Anggota Tim: Creative director : Mike Wong
Project director : Tryde Leung
Designer : Chang Lu William Senjau