Chez Vous Primary Function: Identitas Merek dek Ruis Vargas

Chez Vous Primary Function: Identitas Merek dek Ruis Vargas adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2021 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

PerakGrafik· 2021

Chez Vous Primary Function: Identitas Merek

dek Ruis Vargas

Klien: Laika

Pamenang A' Design Award Perak dalam Kategori Grafik

43,384

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #120238

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Chez Vous Primary Function: Identitas Merek

Chez Vous adolah identitas visual nan dibuek untuak sabuah restoran Belgia di Sao Paulo, Brazil. Identitas ko manafsiakan baliak ikon-ikon Belgia, saroman Magritte, Manneken Pis, ujan, sarato kentang goreng tradisional, malalui gaya ilustrasi nan sadarhana. Teks-teks singkek mancakuik variasi dialek Belgia, nan manambahan raso humor ka dalam komposisi grafis. Identitas ko diterapkan pado menu, poster, panel, kemasan, sarato kaos, sahinggo mambari kasatuan visual ka restoran tu. Menu jo poster dicetak sacaro offset jo warno CMYK, samantaro kaos dicetak sacaro digital.

Pangakuan

Tantang A' Design Award Perak

Chez Vous Primary Function: Identitas Merek adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Chez Vous Primary Function: Identitas Merek dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Chez Vous Primary Function: Identitas Merek adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The rereading of the Belgian icons, such as Magritte, Manneken Pis, rain and traditional French fries allowed to create new interpretations and statements that can only be found in Chez Vous. Thus, the restaurant was permeated by graphic manifestations, such as posters, t-shirts, panels and more, providing a sense of visual unity and legitimately Belgian narrative.
Dimensi & Kemasan: Menu, sheet format 520 x 380 mm and Kid Menu, sheet format 300 x 210 mm, printed on offset paper 300 g/m2., 4X40 colors (CMYK). Posters: sheet format 420 x 620 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). T-shirt printed on digital process.
Tag: Branding, Logotype, Package, label, illustration
Teknologi Produksi: Most of the graphic materials were produced in offset in CMYK-scale colors. The posters, with a theme of pop art, in contrast received classic frames. The t-shirts were produced in digital printing. Offset packaging is suitable for delivery.
Tantangan Desain: The challenge was to construct a visual identity that translated the essence of Belgian culture. And, above all, offer the customer Chez Vous an authentic experience of Belgian cuisine and culture. The definition of the graphic style of the illustrations was instrumental in translating simplicity and synthesis. The textual component was also fundamental to achieve the effect of authenticity, especially bringing dialectal variations to the graphic compositions.
Penelitian: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Chez Vous brand.
Inspirasi: Chez Vous is the only Belgian restaurant in Sao Paulo. And its original culture was the starting point for the construction of the new visual identity, using the icons, tradition and sense of humor of the country to create a reinterpretation of icons, symbols and narratives, making a visual identity for Chez Vous.
Durasi Proyek: The project started in June 2019 and finished in January 2020 in Sao Paulo, Brazil.
Alua Operasi: The visual identity project contributes to affirming the Belgian cultural essence of the restaurant Chez Vous, emphatically occupying the status of reference of Belgian gastronomy in the city of Sao Paulo. In addition, it allows the client to feel welcomed by the casualness and informality of the visual language and its narratives.
Paten: Laika
Anggota Tim: Ruis Vargas, Creative Director and Illustrator.
Kredit Gambar: Ricardo Bassetti and Elias Gomes