Sogurt With Love and All Things Good Pembungkuih Frozen Yogurt dek Jimmy Chew

Sogurt With Love and All Things Good Pembungkuih Frozen Yogurt dek Jimmy Chew adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2021 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

BasiKamasan· 2021

Sogurt With Love and All Things Good Pembungkuih Frozen Yogurt

dek Jimmy Chew

Klien: Sogurt

Pamenang A' Design Award Basi dalam Kategori Kamasan

14,338

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #119936

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Sogurt With Love and All Things Good Pembungkuih Frozen Yogurt

Sogurt With Love and All Things Good marupokan rancangan pembungkuih untuak cangkia es krim frozen yogurt. Warna-warna sagar digunoan untuak mancerminkan suaro merek nan ramah, ringan, sarato elegan. Ilustrasi nan batumpuak mampersonifikasikan pambaruan bahan-bahan utamo di dalam satiok rasa nan dirancang. Tipografi, ikonografi, jo tata latak disusun untuak manyajian informasi produk sacaro jaleh sarato mampermudah pambacaan. Tutuik plastik dari pembungkuih sabalunnyo digantian jo tutuik kertas. Satiok cangkia manampuang 125 mililiter jo lebarnyo 74 milimeter.

Pangakuan

Tantang A' Design Award Basi

Sogurt With Love and All Things Good Pembungkuih Frozen Yogurt adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Sogurt With Love and All Things Good Pembungkuih Frozen Yogurt dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Sogurt With Love and All Things Good Pembungkuih Frozen Yogurt dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
Dimensi & Kemasan: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
Tag: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
Teknologi Produksi: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
Tantangan Desain: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
Penelitian: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
Inspirasi: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
Durasi Proyek: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
Alua Operasi: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
Anggota Tim: Creative Director : Jimmy Chew
Designer : Jimmy Chew
Kredit Gambar: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.