Mminni Kemasan Minuman Beralkohol dek Wen Liu, Qiumin Chen and Weijie Kang

Mminni Kemasan Minuman Beralkohol dek Wen Liu, Qiumin Chen and Weijie Kang adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2021 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

AmehKamasan· 2021

Mminni Kemasan Minuman Beralkohol

dek Wen Liu, Qiumin Chen and Weijie Kang

Klien: Changyu

Pamenang A' Design Award Ameh dalam Kategori Kamasan

34,477

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #119485

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Mminni Kemasan Minuman Beralkohol

Mminni adolah rancangan kemasan untuak brandy nan dibuek untuak konsumen mudo. Set iko barisi anggur dasar, anggur campuran, jo sakumpulan alaik pancampur, jadi raso pribadi dapek disiapkan tanpa mambali produk tambahan. Huruf X malambangkan nan indak diketahui jo kemungkinan nan tabuka, dan warna dipakai untuak manjauahkan produk iko dari panampilan tradisional brandy. Botol-botolnyo dibuek dari kaco jo proses pambakaran dekorasi, dan kotaknyo dibantuak jo cetakan plastik. Set iko baukuran 198,8 kali 122,8 kali 122,8 milimeter.

Pangakuan

Tantang A' Design Award Ameh

Mminni Kemasan Minuman Beralkohol adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Mminni Kemasan Minuman Beralkohol dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Mminni Kemasan Minuman Beralkohol malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Dimensi & Kemasan: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Tag: X-lab, unknown, exploration, fashion, interaction, mixing
Teknologi Produksi: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Tantangan Desain: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Penelitian: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Inspirasi: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Durasi Proyek: 2020.02~2020.05 Shenzhen, China
Alua Operasi: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Anggota Tim: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang