Three Emotions Identitas Merek dek Tsuyoshi Omori adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2021 nan sangaik prestigius dalam Kategori Kompetisi Grafik.
BasiGrafik· 2021
Three Emotions Identitas Merek
dek Tsuyoshi Omori
Klien: NPO Hansen's Disease Sanatoria World Heritage Promotion Council
Pamenang A' Design Award Basi dalam Kategori Grafik
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #117934Desain
Tantang Three Emotions Identitas Merek
Three Emotions marupokan identitas merek nan dibuek untuak sabuah organisasi non-profit di Japang. Organisasi tu bakarajo untuak manambahkan sanatorium panyakik Hansen ka Daftar Warisan Dunia UNESCO. Logo iko manggabungkan tigo piktogram nan mangungkapkan raso sansaro, sedih, sarato harapan. Muluik dari satiok piktogram disusun manjadi bantuak jambatan, nan sakaligus bisa dibaco sabagai huruf H. Jambatan tu marujuak ka jambatan asli nan dibangun di sabuah pulau tampaik badirinyo duo sanatorium. Poster ukuran 594 kali 841 milimeter dipajangkan di sikola paud, taman kanak-kanak, sarato rumah sakik.
Pangakuan
Tantang A' Design Award Basi
Three Emotions Identitas Merek adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Three Emotions Identitas Merek dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Three Emotions Identitas Merek dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
- Dimensi & Kemasan
- Poster: Width 594mm x Height 841mm
- Tag
- leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
- Teknologi Produksi
- First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
- Tantangan Desain
- To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
- Penelitian
- The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
- Inspirasi
- Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
- Durasi Proyek
- This logo was released in May 2019, updated in April 2020.
- Alua Operasi
- Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
- Paten
- Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019.
- Anggota Tim
- Arte Director and Designer: Tsuyoshi Omori
Photographer: Hikaru Kodani
Translator: Yukiko Nishikawa - Kredit Gambar
- Image＃1:Photographer Hikaru Kodani, 2020.
Image＃2:Photographer Hikaru Kodani, 2020.
Image＃3:Photographer Hikaru Kodani, 2020.
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