Lezai Dental Clinic Logo jo Identitas Merek dek Guangzhou Cheung Ying Design Co., Ltd. adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2021 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

GangsaGrafik· 2021

Lezai Dental Clinic Logo jo Identitas Merek

dek Guangzhou Cheung Ying Design Co., Ltd.

Klien: Guangzhou Cheung Ying Design Co., Ltd.

Pamenang A' Design Award Gangsa dalam Kategori Grafik

12,606

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #117574

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Lezai Dental Clinic Logo jo Identitas Merek

Lezai Dental Clinic adolah logo jo identitas merek nan dirancang untuak sabuah klinik gigi. Rancangan iko manggunokan bantuak positif jo negatif untuak mambantuak satu simbol visual nan tunggal. Garih lurui panjang jo pendek nan digabungkan jo lingkaran mambantuak gambaran urang gadang jo anak-anak nan bapaga tangan dalam sabuah lingkaran. Bantuak negatif di tangah mambantuak sabuah gigi. Warna nan bersaturasi randah manimbulkan raso tanang jo hangek, sarato mandukuang citra kaamanan, kabahagiaan, jo profesionalisme. Logo iko digambar dalam format vektor untuak media cetak jo digital jo babagai ukuran, sarato dilengkapi jo buku pedoman merek untuak manjago konsistensi pamakaian.

Pangakuan

Tantang A' Design Award Gangsa

Lezai Dental Clinic Logo jo Identitas Merek adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Lezai Dental Clinic Logo jo Identitas Merek dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Lezai Dental Clinic Logo jo Identitas Merek mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The logo as a whole is applied with the inversion technique of graphic bottom in graphic design, which is to form a visual symbol with positive and negative shapes. The positive shape is formed with simple long and short straight lines combined with circle to outline a safe and joyful scene where adults and children hug and hold hands in a circle. And the negative shape in the middle takes the form of a tooth which presents the brand concept of joy in the teeth.
Dimensi & Kemasan: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Tag: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Teknologi Produksi: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior clinic space.
Tantangan Desain: The challenge mainly lies in how to find a design language that can not only express the attributes of the dental clinics industry, but also interpret the brand connotation, so that consumers can get a better brand experience.
Penelitian: Before commencing on this project, we conducted in-depth research on the logo, visual identity, and graphic design of other dental clinics in the market. The research results show that the logos of dental clinics industry exhibit serious homogeneity and lacks brand uniqueness. Therefore, in our brand strategy, we have formulated a brand image of "Happy First, Warm Treatment", so that consumers can clearly feel the service characteristics and harmonious interactions conveyed by the brand.
Inspirasi: LEZAI Dental Clinic is a comprehensive dental clinic with a joyful and warm environment, which has a special focus on women and children and coveys the brand concept of the joy in this moment. In order to highlight the clinic's brand image of sense of security + joy + professionalism, in the process of designing the brand logo, we have introduced the concept of Joy in the teeth which (in Chinese) is phonetically similar with and coincides with the concept of the joy in this moment.
Durasi Proyek: The project started in October 2019 and finished in February 2020 in Guangzhou.
Alua Operasi: The logo suggests the design philosophy and core values of the brand. It conveys the idea that women and children embrace dental health. The low-saturation brand colors create a relaxed and warm feeling, while the combined logo are used to convey the brand image of security, joy, and professionalism.
Anggota Tim: Creative Director: Zhiji Dong
Designer: Lu Gu