Organic Rice Bungkuih dek Kazuo Fukushima and Haruka Takeuchi

Organic Rice Bungkuih dek Kazuo Fukushima and Haruka Takeuchi adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2022 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

PerakKamasan· 2022

Organic Rice Bungkuih

dek Kazuo Fukushima and Haruka Takeuchi

Klien: China State Farms Agribusiness Corp

Pamenang A' Design Award Perak dalam Kategori Kamasan

32,349

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #114666

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Organic Rice Bungkuih

Proyek ko mambungkuih pareso ati para panggauik nan mambuek bareh lezat di Wuchang. Ideo desainnya adolah hamparan ameh alami. Desain ko tacipta dari pamandangan sabuah sawah nan leba nan tarurek bawarna ameh. Bungkuihnya adolah ciek potongan dari hamparan padi ameh. Jadi bantuak bungkuih vakumnya sapeti balok kubus. Salain itu, ilustrasi itiak marupoan bukti paladian organik. Iko desain nan sacaro sadohano mambungkuih nilai paladian organik di Wuchang.

Pangakuan

Tantang A' Design Award Perak

Organic Rice Bungkuih adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Organic Rice Bungkuih dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Organic Rice Bungkuih adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
Dimensi & Kemasan: The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g
Tag: Organic, Rice, Package, China, Duck
Teknologi Produksi: The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image.
Tantangan Desain: The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
Penelitian: Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market.
Inspirasi: There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
Durasi Proyek: The project started in September 2019 and finished in September 2020 in Shanghai.
Alua Operasi: First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product.
Paten: Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
Anggota Tim: Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua
Kredit Gambar: Image: Photographer zhu Jie