Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Kemasan Botol Sake dek Laurent Hainaut adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2021 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.
PerakKamasan· 2021
Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Kemasan Botol Sake
dek Laurent Hainaut
Klien: Tanaka 1789 X Chartier
Pamenang A' Design Award Perak dalam Kategori Kamasan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #112010Desain
Tantang Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Kemasan Botol Sake
Tanaka 1789 X Chartier Sake Blend 001 adolah kemasan untuak sarangkaian campuran sake. Labelnyo mambaok pola kisi hitam di ateh hitam nan tainspirasi dari dindiang Tanaka Brewery, contoh arsitektur Kura dari zaman Edo. Kisi tu dicetak sabagai pernis di sakuliliang botol sarato disusun manjadi sarangkaian heksagon, simbol dari elmu aromatik. Warna hitam jo putiah dipakai dek karano kaduo merek tu mangana warna-warna ko, sarato botol hitam dikhususan untuak sake premium. Kaduo namo tu digabuangan dalam pola silang malalui huruf A nan bakongsi.
Pangakuan
Tantang A' Design Award Perak
Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Kemasan Botol Sake adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Kemasan Botol Sake dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Kemasan Botol Sake adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Teknologi Produksi
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspirasi
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Anggota Tim
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
Disponsori
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