Snow Time L Anggua dek Evan Chen and Ziming Guo adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2021 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.
PerakKamasan· 2021
Snow Time L Anggua
Klien: Lascaux Design Institute Inc.
Pamenang A' Design Award Perak dalam Kategori Kamasan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #110335Desain
Tantang Snow Time L Anggua
Gu Yue Long Shan adolah kalompok tuak kuniang tradisional nan paliang gadang di Cino, didirikan pado taun 1664. Produk baru nan diciptoan untuak Gu Yue Long Shan, manyampaiakan gagasan untuak manikmati wakatu nan paralahan. Desain grafis ko badasarkan konsep aia, salju, bareh puluk dan wakatu, nan utamo dalam tuak kuniang, dan manggambarkan gunuang jo aia lokal untuak mambentuk gambar nan lengkap. Untuak pangguno parampatuan dikambangan kamasan nan tipih, manggunoan film tekan pulp, dan dikombinasian jo proses indentasi, untuak manghasilkan raso balutan salju.
Pangakuan
Tantang A' Design Award Perak
Snow Time L Anggua adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Snow Time L Anggua dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Snow Time L Anggua adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
- Dimensi & Kemasan
- The size is 275mm*68mm*68mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
- Tag
- logo，packaging，illustrations，graphics
- Teknologi Produksi
- Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
- Tantangan Desain
- Grasp the relationship between traditional brands and emerging markets to guide packaging design.
- Penelitian
- We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
- Inspirasi
- We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture. For female users developed a thin packaging, using pulp press film, and combined with the indentation process, to produce a snow wrap feeling.
- Durasi Proyek
- The project was launched in Shaoxing in July 2020.
- Alua Operasi
- When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time.
- Anggota Tim
- Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Yoga Zhai
Fan Zhang
Min Fang
Disponsori
Jelajahi di Lua Designers.org
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