Typotect Identitas Merek dek Seulah Choi

Typotect Identitas Merek dek Seulah Choi adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2020 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

GangsaGrafik· 2020

Typotect Identitas Merek

dek Seulah Choi

Klien: Seulah Choi

Pamenang A' Design Award Gangsa dalam Kategori Grafik

12,105

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #104366

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Typotect Identitas Merek

Typotect adalah identitas merek nan dirancang untuak sabuah museum seni modern nan didedikasikan untuak karya Piet Zwart, surang pionir modernisme. Namo ko manggabuangkan kato typography jo architect, mancerminkan duo bidang nan digaluti dek Piet Zwart. Identitas ko manafsirkan baliak tigo ciri nan tadapek dalam rancangannyo: tigo warna primer, elemen linier nan tipih, sarato bantuak datar nan disusun dalam ruang tabuka. Sabuah garih merah nan tipih muncua di bagian ateh satiok aplikasi, samantaro warna biru jo kuniang mangisi bantuak-bantuak datar tu. Identitas ko babasih cetak (print based) sarato diaplikasikan pado poster, kartu namo, tiket, sarato stiker dindiang.

Pangakuan

Tantang A' Design Award Gangsa

Typotect Identitas Merek adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Typotect Identitas Merek dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Typotect Identitas Merek mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: 'TYPOTECT' is a modern museum of 'Piet Zwart' who was a pioneer of modernism. The name of the museum is a mixed word with 'Typography' and 'Architect', due to his designer career. He used 3 primary colors, line and plane shape in his works. By reinterpreting his works, the identity of 'TYPOTECT' museum has designed. Modernism designers are still inspirationing many designers these days and I thought reinterpreting his works could give more inspirations to many people.
Dimensi & Kemasan: This are print-based works. Poster was worked in 594(mm)x841(mm) but could be change in a same ratio. Name card is basically 50(mm)x70(mm).
Tag: branding, identity, communication, design, art museum, modern museum, museum, graphic, graphic identity
Teknologi Produksi: It is mostly print-based brand identity design. It could be printed on the paper(for example, namecard and ticket), or on a sticker so it can be decorated on the wall.
Tantangan Desain: After done with finding out the characteristics of his works and reinterpreting it, it was challenging how I could make this brand identity not only looking and feeling like his original works and careers but also new modern design museum. I tried to make it simple and kept using a linear shapes to show his work identity.
Penelitian: For this project, I tried to go to all the modern museums in Newyork City. It gave me an idea of why people enjoys modern art and what makes people feel interesting about it. Also I researched about Piet Zwart by googling him and looking up by books. Basically he was famous designer so it was easy to find his pieces but it was hard go know his personal insights and thoughts. Reading books and some instructions about his design pieces helped me finding out and making up the identity of TYPOTECT museum. In conclusion, I could find out his main characteristics inside his works and could reinterpret his works for new type of modern museum branding.
Inspirasi: When I was in NewJersey, studying graphic design, I learned about Piet Zwart who was known as a pioneer of modernism. I thought his works were very unique and shows his identity very well. He only used 3 primary colors mostly in his works. Also using a linear shapes and composition in his works were very attractive to me because he actually was a typo&graphic designer and also an architect. Inspired by this, I thought it would be fun interpreting his pieces and making an identity of Piet Zwart.
Durasi Proyek: The project was started in 2016 in NewJersey and finished in March, 2020. The reason why it took so long is because I wanted to keep developing it and renewal it to keep it in the trend. The latest version of the proeject won the Silver Winner in Asia Design Prize 2019.
Alua Operasi: Main characteristics of the project is using 3 primary colors, a linear shape and making a composition in the space. The light line which is mostly used with color red on the top of every brand application must used very thin stroke. Also color-based pain shape is better using color blue and yellow because it's less outlooking then red. Plain shape, reshaped square and a line must be used in logo with 3 main colors.