Settlements Kampanye Tapadu dek Pancho Gonzalez

Settlements Kampanye Tapadu dek Pancho Gonzalez adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2020 nan sangaik prestigius dalam Kategori Kompetisi Periklanan.

GangsaPeriklanan· 2020

Settlements Kampanye Tapadu

dek Pancho Gonzalez

Klien: Inbrax

Pamenang A' Design Award Gangsa dalam Kategori Periklanan

14,436

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #103849

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Settlements Kampanye Tapadu

Pamukiman adolah kanyataan di saluruah dunia, tarutamo di Amerika Latin. Desain iklan ko barusaho untuak mangumpuakan dana jo caro nan balain, yaitu jo malancakan sabuah film nan pado akhiahnyo indak wujud. Untuak mandapek tiket, urang harus pai ka laman web film tu untuak mambali tiket, dan wakatu mareka malakukannyo, mareka manyadari film tu indak ado, jadi mareka dapek manyumbangkan pitih mareka ka yayasan.

Pangakuan

Tantang A' Design Award Gangsa

Settlements Kampanye Tapadu adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Settlements Kampanye Tapadu dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Settlements Kampanye Tapadu mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
Dimensi & Kemasan: Trailers, posters, digital ads and social media.
Tag: Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
Teknologi Produksi: Integrated campaign across 5 countries in South America.
Tantangan Desain: First online collecting campaign done by Techo Latam.
Penelitian: The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
Inspirasi: The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
Durasi Proyek: Chile, Peru, Argentina, Brazil and Colombia.
Alua Operasi: Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
Paten: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
Anggota Tim: Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta
Kredit Gambar: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando