Taiwan Small Town Ramble Fungsi Utamo: Iklan Pariwisato dek Meng Chih Chiang

Taiwan Small Town Ramble Fungsi Utamo: Iklan Pariwisato dek Meng Chih Chiang adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2020 nan sangaik prestigius dalam Kategori Kompetisi Periklanan.

PerakPeriklanan· 2020

Taiwan Small Town Ramble Fungsi Utamo: Iklan Pariwisato

dek Meng Chih Chiang

Klien: Taiwan Tourism Bureau, Singapore Office

Pamenang A' Design Award Perak dalam Kategori Periklanan

33,205

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #103746

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Taiwan Small Town Ramble Fungsi Utamo: Iklan Pariwisato

Taiwan Small Town Ramble adolah kampanye iklan pariwisato nan dibuek untuak mampromosikan kota-kota ketek di Taiwan. Kampanye ko mamakai bus di Singapura nan mambaok instalasi tigo dimensi dari rumah tradisional Taiwan. Atok ikua walet, sebuah gayo arsitektur setempat, dipasang di ateh satiok bus. Ubin hiasan bacorak bungo manutuik bagian bawahnyo. Kaduo elemen ko marupokan gambaran ikonik dari kota-kota tradisional Taiwan. Sabuah patuang sarang walet, nan lah lamo dipandang sabagai lambang kakayoan jo kamakmuran, malangkokan instalasi ko.

Pangakuan

Tantang A' Design Award Perak

Taiwan Small Town Ramble Fungsi Utamo: Iklan Pariwisato adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Taiwan Small Town Ramble Fungsi Utamo: Iklan Pariwisato dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Taiwan Small Town Ramble Fungsi Utamo: Iklan Pariwisato adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Taiwan Small Town Ramble, a tourism campaign to promote Taiwanese distinguished townships, aims to reach the huge audience and to create an impactful impression in Singapore.

The 3D installation with a swallowtail roof of local unique architecture on the top and the decorative tiles with floral patterns on the bottom half of the bus are both iconic imageries of traditional towns.

The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus.
Dimensi & Kemasan: For security and cultural reasons, the Singapore transport authority set up strict limitations for the creatives of bus 3D structure. For example:
1. No sharp edges are allowed on the 3D structure
2. Maximum protrusion from the bus rear to fall within 15cm
3 Every design & installation are subjected to LTA (Singapore transport authority) approval
4. No movement of the 3D structure are allowed
5. Size of structure to be within - 80cm(height) x 186cm (length) x 120cm (width) and max weight of 30kg
Tag: Transport, Tourism, Bus, Small Town, Taiwan, Bus Wrapping, Bus Advertising, Singapore,
Teknologi Produksi: The massive field researches of 40 townships and districts was applied in this campaign. The goal is the creation of a local town tourism brand for Taiwan by showcasing the rich and diverse cultural landscapes, ecological landscapes, and recreational resources of specially-selected towns.
Tantangan Desain: A Chinese poet once wrote: Beneath the eaves of the high and mighty dwelt the swallows. The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus. However, it is extremely difficult to build realistic sculptures with detailed shapes and gradient colors of the swallows. Moreover, the Singapore transport authority has strict regulations about the size, edge, protrusion and even the creative itself.
Penelitian: The swallowtail roof in Southern Min style concaves up and diverges at both ends just like the tail of a swallow, hence the name. In the past, these types of roofs were considered a sign of wealth, and the upper class would incorporate them in the design of their ancestral shrines. They are also featured in temples, often with designs even more elaborate and intricate; this unique style of architecture can only be found in Taiwan and Southern Fujian.
Inspirasi: Taiwan Tourism Bureau unveiled 2019 campaign to promote small indigenous towns in Taiwan. The first ever 3D bus of traditional Taiwanese house will roam the streets of Singapore, offering the public a brand-new vision of the charm of Taiwan.

Red brick houses remain a common sight in towns, such as Lukang Changhua, Hengchun old town, and etc. Retro floral patterns from old floral-tiled houses in Kinmen and Kaohsiung, invite people to explore the beauty of Taiwan and its cultural heritage.
Durasi Proyek: The campaign started in July 25, 2019 and finished in October 16, 2019, and the buses was scheduled on routes 80, 502, 196, 186, and 157 in Singapore.
Alua Operasi: If you happen to find yourself in Singapore, be sure to take a bus ride on routes 80, 502, 196, 186, and 157 and indulge in the charm of small Taiwanese towns!
Anggota Tim: Creative Director:
Meng Chih Chiang
Designer:
Sunday Huang
Media Catalyst:
Gabriel Chee Hoe Ping
Production Manager:
Chee Fong Ling

Model:
Miranda Lien
Special Thanks:
Joy Chen
Kredit Gambar: Image #1: Photographer Matthias Chng
Image #2: Photographer Matthias Chng
Image #3: Photographer Matthias Chng
Image #4: Photographer Matthias Chng
Image #5: Photographer Matthias Chng