Dengo 80g Batang Coklat dek Brazil & Murgel Design Studio

Dengo 80g Batang Coklat dek Brazil & Murgel Design Studio adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2020 nan sangaik prestigius dalam Kategori Kompetisi Seni Kuliner.

AmehSeni Kuliner· 2020

Dengo 80g Batang Coklat

dek Brazil & Murgel Design Studio

Klien: Dengo Chocolates

Pamenang A' Design Award Ameh dalam Kategori Seni Kuliner

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #102969

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

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Desain

Tantang Dengo 80g Batang Coklat

Dengo 80g adolah batang coklat nan dibuek untuak Dengo Chocolates. Bantuak skulptural-nyo manggambaan eleman-eleman Rimbo Atlantik di Bahia, Brasil, tampek kakao dipanen, saroman daun kariang, dadaunan, jo bijo-bijoan. Pamukoan malangkuang mangabuangan garih duo dimensi jo tigo dimensi, sahinggo lapisan nan mangkilek mamantulan cahayo di sapanjang batang tu. Batang ko diproduksi dalam catakan polikarbonat nan dibuek dari templat aluminium hasil pamesinan CNC, nan manjago garih-garih aluih jo langkuang-nyo. Katabalan nan babeda-beda maagiah bunyi patah nan garing katiko batang tu dipatahan.

Pangakuan

Tantang A' Design Award Ameh

Dengo 80g Batang Coklat adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Dengo 80g Batang Coklat dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Dengo 80g Batang Coklat malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
Dimensi & Kemasan: 80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
Tag: Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
Teknologi Produksi: After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
Tantangan Desain: Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
Penelitian: The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
Inspirasi: The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
Durasi Proyek: The project took place in Sao Paulo, between May and October 2018.
Alua Operasi: Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
Paten: n/a
Anggota Tim: Creative Director and Designer: Fabio Brazil
Creative Director and Designer: Henrique Murgel
Technical Developer: Alexandre Soong (Atom Studios)
Technical Developer: Hulk Giannelli (Atom Studios)
CEO and Co-Founder at Dengo: Estevan Sartoreli
Head of Operations at Dengo: Gustavo Raguzzani
Maintenance and Project Manager at Dengo: Jhonata Carvalho
Chocolatiere at Dengo: Luciana Lobo
Kredit Gambar: Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato