Utobeera Pambungkuih Bir Buah dek Jansword Zhu adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2020 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.
BasiKamasan· 2020
Utobeera Pambungkuih Bir Buah
dek Jansword Zhu
Klien: Jansword zhu
Pamenang A' Design Award Basi dalam Kategori Kamasan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #102296Desain
Tantang Utobeera Pambungkuih Bir Buah
Utobeera adolah rancangan pambungkuih untuak bir buah. Namo Utobeera diilhami dek kato Utopia, sarato mancerminkan nilai-nilai merek iyolah kasamoan, hak asasi manusia, karagaman, kaunikan, sarato cinto. Ampek tokoh takanal dari sajarah sani diinterpretasi ulang jo gaya ilustrasi psikedelik: laki-laki batopi karajo Rene Magritte, saorang gadih jo baju Cino, Bacchus, dewa anggur, sarato dewa umua panjang Cino. Satiok buah dalam karyo asli digantikan jo figur buah digital. Rancangan ko marujuak ka budaya cyberpunk sarato manggunokan warna Pantone jo teknik cetak foil.
Pangakuan
Tantang A' Design Award Basi
Utobeera Pambungkuih Bir Buah adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Utobeera Pambungkuih Bir Buah dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Utobeera Pambungkuih Bir Buah dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
- Dimensi & Kemasan
- 50mm*50mm*210mm
- Tag
- Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
- Teknologi Produksi
- Pantone color used, foiled press
- Tantangan Desain
- Concept of the illustration
- Penelitian
- The trend research of Youngers.
- Inspirasi
- The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
- Durasi Proyek
- The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
- Alua Operasi
- The key frame proceeding illustrations.
- Paten
- Copyrights belong to Utobeera and Jansword zhu.
- Anggota Tim
- Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang
Disponsori
Jelajahi di Lua Designers.org
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Desain Takaik
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