Rosé Fungsi Utama: Label Anggua Rose dek Ximena Ureta adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2020 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.
GangsaKamasan· 2020
Rosé Fungsi Utama: Label Anggua Rose
dek Ximena Ureta
Klien: Concha y Toro
Pamenang A' Design Award Gangsa dalam Kategori Kamasan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #101247Desain
Tantang Rosé Fungsi Utama: Label Anggua Rose
Teks Buku: Rose marupokan label anggua nan dirancang untuak anggua rose nan diproduksi di Chile. Label ko bakuruang 85 kali 90 milimeter dan dicetak di ateh kertas batekstur nan baberaik 89 gram pabik meter persegi. Limo warna khusus diaplikasikan jo teknik digital offset, dilengkapi jo finishing foil ameh, foil hitam, relief, sarato bas-relief. Rancangan ko diilhami dek bungo rose, kelopak bungo, daun anggua, sarato warno lambuik langik senjo. Sulua anggua manjalin di sakuliliang teks. Botol ko bavolume 375 mililiter, ukuran ketek nan tergolong baru untuak kategori anggua ko di Chile.
Pangakuan
Tantang A' Design Award Gangsa
Rosé Fungsi Utama: Label Anggua Rose adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Rosé Fungsi Utama: Label Anggua Rose dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Rosé Fungsi Utama: Label Anggua Rose mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- It is a delicate and feminine design, which comes to meet the world trend in consumption of Rose led by women. The function of this product is to strengthen their complicity, and connect them with life’s simple and special moments, in order to foster the enjoyment of a young community. Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This Rose is pioneering its category in Chile, launching in a small size of 375 ml.
- Dimensi & Kemasan
- Label Dimension: 85x90 mm
- Tag
- wine label, packaging, design, label, wine, concha y toro, ximena ureta
- Teknologi Produksi
- Printed on Aconcagua Martele paper 89 grs / m2, in 5 special colors, in Digital Offset with gold-foil, black-foil, relief and bas-relief finishings.
- Tantangan Desain
- We researched different Rose packagings around the world, to produce a unique and original design among products of the same Rose vine, whose target group were also women from different countries.
- Penelitian
- The Rose de Concha y Toro label conveys elegance and femininity. It was harvested in 2019, its origin is 79% of Itata and 21% of the Central Valley of Chile, it contains in its strains, 76% of Cinsault, 9% of Carmenere, 9% of Syrah and 3% of Garnacha It was bottled in June 2019. Its soil is clay loam type, granitic colluvial, and very good permeability; of an exquisite pale damask color with strawberry aroma, and delicate notes of grapefruit and melon, in addition to subtle floral aromas.
- Inspirasi
- The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine.
- Durasi Proyek
- This project started in November 2018 in Santiago of Chile and finished in March 2019.
- Alua Operasi
- Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.
- Anggota Tim
- Art Direction and Design: Ximena Ureta
Production: Juan Rojas
Label Print: CCL Label Chile - Kredit Gambar
- Diego Agurto
Disponsori
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